دور استـراتيجية المحيط الأزرق في معالجة فجوة التنفيذ في المنظمات العامة: نموذج مقتـرح لآلية التطبيق

أولاً - مراجع باللغة العربية:
أبو الجدائل، حاتم بن صلاح. (2009). الإدارة الاستـراتيجية في صناعة النقل الجوي: التنفيذ والتقويم. الجزء الثالث، القاهرة: مرکز الخبـرات المهنية للإدارة – بميک.
الطائي، يوسف حجيم سلطان . (2008). «استـراتيجية السوق الأزرق في تحقيق التفوق التنافسي: دراسة تطبيقية في معمل بيبسي الکوفة»، مجلة کلية الإدارة والاقتصاد، جامعة الکوفة.
عديلة، أحلام. (2014). دور استـراتيجية المحيط الأزرق في تحقيق الميـزة التنافسية: دراسة حالة مؤسسة اتصالات الجزائر – بسکرة، جامعة محمد خضيـر، الجزائر
النسور، أياد. (2016). «أثـر تطبيق استـراتيجية المحيط الأزرق على القيمة التنافسية للمصارف التجارية في السعودية»، المجلة العربية للاقتصاد والأعمال، العدد (1).
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