Elements of form in folk art in producing innovative jewelry based on Egyptian heritage | ||||
| International Design Journal | ||||
| Article 27, Volume 11, Issue 5 - Serial Number 42, September and October 2021, Page 335-341 PDF (946.2 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2021.191709 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Dina El-Sayed Mohamed Ahmed Salem1; Abdel-Aal Mohamed Abdel-Al2; Salwa Muhammed Abd al-Nabi3 | ||||
| 1Faculty of Applied Arts, Helwan University | ||||
| 2Professor of Design , Department of Metal Products and jewelry, Faculty of Applied Arts, Helwan University | ||||
| 3Professor, Department Of Metal Products and Jewelry, Faculty of Applied Arts, Helwan University | ||||
| Abstract | ||||
| Recognizing the patterns of users is necessary for every designer who wants to succeed in the field of design in general and the design of jewelry in particular, as the secret is to benefit from the solutions and innovations that help the user in developing the new jewelry product while studying the problems they face in the jewelry product to avoid them in modern products, and differ Patterns of users according to their different inclinations and attitudes according to the environment, culture, work, psychological aspects, the financial income of the user and many factors affecting the user and his ability to use and accept the product And by studying user patterns according to the theory of participation between the user and the designer, it is possible to find clear features for the designer in making a specific classification of user patterns to understand and familiarize with the user’s behavior and his various intellectual and psychological trends, and then achieve the broad demands of the audience of users in accordance with the design principles of the design elements to be used in the work Innovative and competitive design ideas with the participation of the user of various types in the design of jewelry, and to come up with innovative design results that satisfy all types of users. | ||||
| Keywords | ||||
| Heritage; Folk Art; Design Elements; Jewelry | ||||
| References | ||||
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1. Ayman Ali Omar, Readings in Consumer Behaviour, University House, Alexandria, Egypt 2006, p. 16.
2. Gamal Al-Sayed Al-Ahwal - The Art of Jewelery between Theory and Practice - Doctor at the Faculty of Applied Arts - Helwan University -2009, p. 12.
3. Ziyad Muhammad Al-Sharman, Abdul Ghafoor Abdullah Abdul Salam, p. 78.
4. Talaat Asaad Abdel Hamid, Effective Marketing, How to Facing the Challenges of the 21st Century - 2008, p. 22.
5. Dr. Abdel Aal Mohamed Abdel Aal - Movement as an artistic value in jewelry design - PhD thesis - Faculty of Applied Arts - Helwan University 1983.
6. Naim Al-Abed Ashour, Rashid Nimer Odeh: p. 39
7. Whan Al-Saeed: The role of price in guiding customers’ purchasing decisions, memorandum for obtaining a master’s degree, Faculty of Economics, Commercial and Management Sciences, Al-Masalla University, 2013, p. 28.Stephanie Pappas “Personality Traits & Personality Types: What is Personality? www.livescience.com 2018. | ||||
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