- Alford, B.L.; Biswas, A. (2002). The elects of discount level, price consciousness and sale proneness on consumers’ price perception and behavioral intention. J. Bus. Res., 55, 775–783.
- All, D. (2013), “Reach millennials through storytelling for good”, available at: www.huffingtonpost.com/david-all/reach-millennials-through_b_3639040.html (accessed 9 December 2013).
- Andreasen AR, Kotler P. (2002). Strategic Marketingfor NonProfit Organizations (6th edn). PrenticeHall: Upper Saddle River NJ.
- Austad, K. (2019). Aligning Employee Behavior with an Organization’s Core Values through Inquiry and Storytelling (Doctoral dissertation, The College of St. Scholastica).
- Brown, J. S., Denning, S., Groh, K., & Prusak, L. (2005). Storytelling in organizations: Why storytelling is transforming 21st century organizations and management. Routledge.
- Comunale, A. (2008). You are what you wear: A conceptual study of the fashion branding practices of H&M, Forever 21, and Urban Outfitters. Retrieved on October 21, 2010 from: http://www.library.drexel.edu/publications/dsmr/ Communale.pdf
- Escalas, J. E., & Stern, B. B. (2003). Sympathy and empathy: Emotional responses to advertising dramas. Journal of Consumer Research, 29, 566-578.
- Faircloth, J.B.; Cappella, L.M.; Alford, B.L. (2001). The Effect of Brand Attitude and Brand Image on Brand Equity. J. Mark. Theory Pract., 9, 61–75.
- Fog, K., Budtz, C., Munch, P. and Blanchette, S. (2010), Storytelling: Branding in Practice, 2nd ed., Springer, Berlin.
- Gargiulo, L T. (2006). Power of stories. The Journal for Quality & Participation, Spring, 1-8.
- Gilliam, D. A. & Zablah, A. R., (2013). Storytelling during retail sales encounters. Journal of Retailing and Consumer Services, 20(5), pp. 488-494.
- Green, M. C. & Brock, T. C., (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), pp. 701-721
- Hamm, J. (2013), “Why agencies and brands need to embrace true storytelling”, available at: www.adweek.com/news/advertising-branding/why-agencies-and-brands-need-embracetrue- storytelling-152534 (accessed 17 December 2020).
- Healey, M. (2008). What is branding? RotoVision, SA, Hove, UK.
- He, Y. (2011). Brand storytelling: A comparison of the brand stories of Tiffany and Bulgari. University of Nebraska at Omaha.
- Hermansson, E., & Na, J. (2008). How Does a Company Communicate through Storytelling?-a study of the storytelling techniques used in two companies. bachelor thesis, Kristianstad University, Sweden.
- Holt, D. B. (2004). How brands become icons. Cambridge, MA: Harvard University
- Kaufman, B. (2003). Stories that sell, stories that tell. Journal of Business Strategy, 24 (2), 11-15.
- Kelley, T. and Littman, J. (2006). The ten faces of innovation: Strategies for heightening creativity. London, Profile Books.
- Kotler, P.; Kevin, L.K. (2006). Marketing Management, 12th ed.; Prentice-Hall, Inc.: Upper Saddle River, NJ, USA.
- Lundqvist, A., Lijander, V., Gummerus, J. & Riel, A. v., (2012). The impact of storytelling on consumer brand experience: The case of a firm-originated story. Journal of Brand Management, 20(4).
- Mossberg, L. and Johansen, E. (2006). Storytelling: Marknadsföring i upplevelseindustrin (storytelling: Marketing in the experience industry), Göteborg, Studentlitteratur.
- Nguyen, V.(JBI). (2014). Storytelling Marketing – Marketing bằng cách kể chuyện. Article from jbi.nguyenvu.me. Accessed 15 February 2020. http://jbi.nguyenvu.me/storytellingmarketing- marketing-bang-cach-ke-chuyen/
- Pallant, J. (2016). SPSS survival manual, 6th Ed., Berkshire, McGraw-Hill Education (UK).
- Park, A. R., & Cho, M. S. (2010). The effect of storytelling on purchase behavior in local food restaurant. Journal of the Korean Society of Food Culture, 25(6), 764-769.
- Schiffman, L.G.; Kanuk, L.L. (2000). Consumer Behavior, 7th ed.; Prentice Hall: New York, NY, USA.
- Shamdasani, P.N.; Stanaland, A.J.; Tan, J. (2001). Location, location, location: Insights for advertising placement on the web. J. Advert. Res., 41, 7–21.
- Shankar, A., Elliot, R. and Goulding, C. (2001). Understanding consumption: Contributions from a narrative perspective. Journal of Marketing Management, 17 (3/4), 429-453.
- Simmons, J. (2006). Guinnes and the role of strategic storytelling. Journal of Strategic Marketing, 14 (March), 11-18.
- Solja, E., (2017). Let me tell you a story: Consumer responses to company-created brand stories, s.l.: Doctoral Thesis.
- Solomon M., Bamossy G., Askegaard S., and Hogg, M.K. (2010). Consumer Behaviour. A European Perspective. Harlow: Pearson Education.
- Thompson, S. K., (2012) “Sampling”, Third Edition, John Wiley & Sons, Inc, U.S. 59-60.
- Twitchell, J. B. (2004). An English teacher looks at branding. Journal of Consumer Research, 32 (2), 484-489.
- Van Hulst, M. (2012). Storytelling, a model of and a model for planning. Planning Theory, 11(3), 299-318.
- -Yastrow, S. (2003). Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer’s Total Experience. New York, NY: SelectBooks.
|