Impact of Attitudinal Constructs on Sport Team’s Country Image and Intention to Travel | ||||
| Assiut Journal of Sport Science and Arts | ||||
| Article 8, Volume 2020, Issue 1, June 2020, Page 135-148 PDF (369.73 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ajssa.2020.196224 | ||||
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| Authors | ||||
| Eman Abofrekha1; Alaaeldin H. Mohamed2 | ||||
| 1Department of Sport management, Faculty of Physical Education, Kafrelsheikh University, Egypt | ||||
| 2Department of Sport Management, Faculty of Physical Education, Damietta University, Egypt | ||||
| Abstract | ||||
| A positive team image not only constitutes a key asset for businesses but may also play key role in enhancing the fans‟ perceptions of the team‟s country image and their intention to travel to such countries. The present paper aims at measuring the impact of global fans‟ attitudinal constructs such as team attachment, team achievement and team involvement on the team‟s country image and their intention to travel to this country through the indirect impact of the sponsor‟s image. Data collected through an online survey from 710 participants showed that team country image is mainly determined by team achievement and that there is a positive relationship between the sponsor‟s image and team country image. Interestingly, the findings also showed that team achievement impacts team country image through the indirect impact of the sponsor image. The implication of this research is that having positive feelings about the team‟s country image would psychologically raise global fans‟ positive feelings about the image of this team‟s country which would, in turn, evoke the fans‟ interest to travel to this team‟s country. | ||||
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