Use Intention of Aggregator Medical Mobile Apps’ (M-apps) and Revealing Reasons for Non-Use | ||||
| مجلة جامعة الإسکندرية للعلوم الإدارية | ||||
| Article 5, Volume 58, Issue 5, September 2021, Page 171-201 PDF (649.33 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/acj.2021.202031 | ||||
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| Author | ||||
| Sally Raouf Garas | ||||
| Lecturer of Marketing Faculty of Financial and Administrative Sciences Pharos University in Alexandria | ||||
| Abstract | ||||
| The current study has two main objectives. The first, is to examine the impact of perceived ease of use, usefulness, risk and product involvement on intention to use aggregator medical mobile apps. The second objective is to reveal factors which might make some healthcare consumers not use aggregator medical mobile apps. Thus, a single cross sectional descriptive research was employed, and questionnaires were used to gather data from 111 app users over two months (March and April 2021) from Cairo, Giza and Alexandria. Multiple regression was used to test the research hypotheses. Results indicate that perceived usefulness, product involvement and perceived ease of use have significant positive impacts on intention to use aggregator medical mobile apps, while perceived risk has no significant impact on intention. Moreover, the responses of nonusers shed light on reasons which discourage them from using this type of medical mobile apps. | ||||
| Keywords | ||||
| Mobile marketing; mobile apps; medical mobile apps; technology acceptance model (TAM) | ||||
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