THE IMPACT OF COVID-19 PANDEMIC ON MARKETING PHILOSOPHY | ||||
| Delta University Scientific Journal | ||||
| Article 4, Volume 4, Issue 1, April 2021, Page 36-43 PDF (470.89 K) | ||||
| Document Type: Review articles | ||||
| DOI: 10.21608/dusj.2021.205892 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Ahmed E. Kamel | ||||
| Business Administrations, Ain Shams University Head of Marketing & Research at Damietta Container & Cargo Handling co. Damietta Port. | ||||
| Abstract | ||||
| The impacts of COVID 19 on marketing philosophy are nearly unknown. The main objective of this paper is to provide a prime investigation on how Covid-19 pandemic can affect the developments of marketing, it also aims to provide more knowledge on how marketing philosophy are changing due to the pandemic. By following a qualitative research method, this paper outline how marketing could be affected by this pandemic and how it will change, not only the context of marketing, but also how businesses manage their strategic marketing efforts. The conclusion of this paper includes theoretical implications, recommendations, and suggestions for future research. | ||||
| Keywords | ||||
| COVID-19; Marketing philosophy; marketing strategy; customer behaviour | ||||
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