STUDY THE ROLE OF E-MARKETING ON BUILDING THE COMPETITIVE ADVANTAGE OF ENVIRONMENTALLY FRIENDLY PRODUCTS FIELD STUDY ON THE ELECTRICAL APPLIANCES SECTOR | ||||
| Journal of Environmental Science | ||||
| Article 5, Volume 49, Issue 9, September 2020, Page 527-558 PDF (1012.44 K) | ||||
| Document Type: Review Article | ||||
| DOI: 10.21608/jes.2020.206397 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| M. A. Abdel Ghani Seham1; M. El Miniaoui Aisha2; M. Al-Ghandour Khalid2 | ||||
| 1Post graduate student at Institute of Environmental Studies and Research, Ain Shams University | ||||
| 2Faculty of Commerce, Ain Shams University | ||||
| Abstract | ||||
| This study aimed to study the role of e-marketing in building the competitive advantage of electrical appliances companies in Egypt from the customers' point of view. To achieve the goal of the study, the descriptive analytical approach was used to collect data and information, and the field study was conducted with the guidance of (520) survey forms and distributed them electronically to those interested in the field of study, Statistical packages v.25 SPSS have been used to test the hypotheses of the study in addition to v.24 AMOS, where the modeling of the structural equation SEM is a technique for building and testing statistical models. The study has found a significant relationship between the role of e-marketing and between the price, the quality of the environmentally friendly electric product, the value for money, and the creativity and innovation of the environmentally friendly electric product. The study recommended the need to pay attention to safety and privacy on the corporate website to enhance customer satisfaction with the environmentally friendly electric product.. | ||||
| Keywords | ||||
| Keywords: e; marketing; competitive advantage; environmentally friendly products; electrical appliances; SEM | ||||
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