Advergaming revolution and its role in enriching the content and impact of modern contemporary Advertisements | ||||
| International Design Journal | ||||
| Article 9, Volume 12, Issue 1 - Serial Number 44, January and February 2022, Page 99-109 PDF (1.8 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2022.210321 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Dena M Hanna | ||||
| Faculty of Applied Arts, Advertising Department, Damietta University, Egypt, doodyamh@gmail.com | ||||
| Abstract | ||||
| Many corporates, companies and advertising agencies miss the opportunity of making potential customers. Advergaming is a different and entertaining technique that allows investing games in advertising products and services in a creative and easy way assuring campaigns to return with long-term results, creating brand awareness, reaching customer’s acquisition goals and needs. Advergaming has been around for years, but it’s never been more popular than nowadays. Customers get together online for many purposes like shopping, research, and also for entertainment issues, as old and traditional ways of advertising fails to fulfill customer’s desires and grab them the way that advertising gaming methods do. This paper aims to clarify that the utilization of gaming concepts and techniques in advertising continues to shift toward user-friendly interfaces that draws consumers’ attention with an explicit advertising strategy. Gamification in rich media could be a really smart investment that can come up with big returns if it’s employed correctly in advertising. This study helps to realize how advertising gamification may be a powerful advertising marketing strategy due to the mobile life that customers are immersed in nowadays with all their senses and have become a part of a changing reality and a virtual world. Some examples are discussed and illustrated using gamification technique in advertising and marketing, besides its steps, benefits, advantages, disadvantages, and usages. The statistical method was used in analysing the questionnaire of the proposed gamification ads in Egypt. | ||||
| Keywords | ||||
| Gamification; revolution; gaming concepts; advergaming campaigns; contemporary Advertisements | ||||
| References | ||||
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