Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification?
Al-Romeedy, B., Mohamed, A. (2022). Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification?. EKB Journal Management System, 5(1), 1-22. doi: 10.21608/ijthm.2022.211462
Bassam Samir Al-Romeedy; Asmaa Abdelatty Mohamed. "Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification?". EKB Journal Management System, 5, 1, 2022, 1-22. doi: 10.21608/ijthm.2022.211462
Al-Romeedy, B., Mohamed, A. (2022). 'Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification?', EKB Journal Management System, 5(1), pp. 1-22. doi: 10.21608/ijthm.2022.211462
Al-Romeedy, B., Mohamed, A. Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification?. EKB Journal Management System, 2022; 5(1): 1-22. doi: 10.21608/ijthm.2022.211462

Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification?

International Journal of Tourism and Hospitality Management
Article 1, Volume 5, Issue 1, June 2022, Page 1-22  XML PDF (1.08 MB)
DOI: 10.21608/ijthm.2022.211462
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Authors
Bassam Samir Al-Romeedy1; Asmaa Abdelatty Mohamed2
1Faculty of Tourism and Hotels, University of Sadat City, Egypt
2Environmental Studies & Research Institute,University of Sadat City,Egypt
Abstract
This study aimed to assess the impact of strategic renewal on both organizational identification and organizational reputation. It also aimed to explore the mediating role of organizational identification in the relationship between strategic renewal and organizational reputation in Egyptian travel agents. Partial least squares structural equation modelling (PLS-SEM) was employed to analyze the perceptions of 404 managers in Egyptian travel agents. The findings indicated that strategic renewal affects significantly and positively both organizational identification and organizational reputation. Moreover, organizational identification affects significantly and positively organizational reputation. The findings also showed that organizational identification plays a mediating role in enhancing the link between strategic renewal and organizational reputation in travel agents.
Keywords
strategic renewal; organizational identification; organizational reputation
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