smart technology in fashion marketing التکنولوجيا الحديثه في مجال تسويق الملابس | ||||
| المجلة المصرية للدراسات المتخصصة | ||||
| Article 9, Volume 10, Issue 33, January 2022, Page 53-68 PDF (490.22 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/ejos.2022.214875 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
اميره قاسم  1; سميحة الباشا2; وليد يوسف محمد3
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| 1کليه الفنون التطبيقيه، جامعه حلوان، جيزه، مصر | ||||
| 2کلية الفنون التطبيقية -جامعة حلوان | ||||
| 3کلية التربية - جامعة حلوان | ||||
| Abstract | ||||
| As fast as smart technology have been spread all over the world, Digital marketing is the aim of the future and all purchasing process are going through that way. Interactive fashion marketing has taken a place in that technology and it success and increase so fast. So, it was observed that women specially the working one are taking too long time and efforts to reach their target in shopping process and some have a problem in dealing with the technology. The aim of the study is to raise the awareness in dealing with the technology and make it easier and to lessen the time spent in shopping and also the efforts too. The paper followed the descriptive and semi experimental method to analyze the impact of interactive marketing on women’s and how many women’s are using such technology and how can they deal with it. As a result of that technology is the future all over the world for all gender categories and levels. | ||||
| Keywords | ||||
| Interactive fashion marketing; Smart technology; digital marketing | ||||
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