Using Online Visual Merchandising to Enhance Web Usability (A study on E-government websites in Egypt) | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 7, Volume 3, Issue 1, January 2022, Page 90-96 PDF (575.38 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2021.96316.1129 | ||||
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| Authors | ||||
Alaa El-Gammal   1; Tamer Abdellatif 2; Dina Abboud1
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| 1Graphics and Media Arts Dep., Faculty of Arts and Design, MSA University | ||||
| 2Faculty of Applied Arts, Helwan university , Advertising Department | ||||
| Abstract | ||||
| Every business website, blog, and online store aspires to enhance traffic, brand loyalty and customer engagement in order to boost sales. Changes that happen in online visual merchandising strategies can help to improve the virtual environment by responding to consumer needs for online sensory experiences and easy access to information. Enhanced human-computer interaction (HCI) knowledge organization to support interface and web design activities, complementing recognized and effective usability methods (such as usability testing, etc.) Affecting design elements are identified through web content analysis, the results of which are utilized to develop specific implications for improving web accessibility for people with physical or visual impairments. Therefore, this paper aims to apply a mixed-methods approach to examine e-government websites in Egypt in order to reveal the usability strategies and accessibility used in developing its user interface. This study focuses on if there is a hypothesized link between the visual merchandising techniques used on those sites and the efficiency of e-government and e-commerce/e-service sites (as measured by traffic data). Developing new design models for differencing user groups and implementing web accessibility strategy are emphasized as vital steps towards effective information dissemination via e-government websites have been suggested as one of the finest steps towards making the web content accessible for users with differing needs. | ||||
| Keywords | ||||
| Online visual merchandising; E-government; Usability testing | ||||
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