The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes | ||||
| مجلة البحوث الإدارية | ||||
| Volume 38, Issue 3, July 2020, Page 47-62 PDF (1.27 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jso.2020.223507 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Niveen El Saghier* | ||||
| College of Management and Technology (Marketing&International Business Dept.) The Arab Academy for Science, Technology and Maritime Transport (AASTMT). Egypt, Alexandria, Miami | ||||
| Abstract | ||||
| This research aims to explore the dimensions of digital marketing technologies and customer seller focused outcomes. It aims also to explain the relationship between both of them, and identify the significant factors affecting customer seller focused outcomes to be able to develop a framework and an action plan for digital marketing coping with the customer seller focused outcomes. A correlation and SEM analyses were followed to respond to the research hypotheses and a significant relationship was obtained between digital marketing dimensions and customer seller focused outcomes. | ||||
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