Social, Economic and Cultural Motives for Using Social Media Among Rural Youth in New Valley Governorate | ||||
| Assiut Journal of Agricultural Sciences | ||||
| Article 14, Volume 52, Issue 5, December 2021, Page 209-226 PDF (598.46 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ajas.2022.104771.1060 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Tarek Mohamed Ahmed Hussin 
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| Rural Sociology & Agricultural Extension Department, Faculty of Agriculture, New Valley University | ||||
| Abstract | ||||
| The research aimed to identify some of the social, economic and cultural motives for using social media among rural youth in New Valley Governorate. To carry out this research, a village was randomly selected from each of the governorate districts. Data were collected from 242 rural youth aged ranged from 18-34 years. Data were collected using the questionnaire in the personal interview. Percentages, frequency distribution and weighted average were used to show and describe the research data and Spearman’s correlation coefficient for ranks was used to determine the relationship between the search variables by SPSS. Results were showed that: the psychological and recreational motives for uses of rural youth of social media were came at the first, with a weighted average of 2.48 . 44.2% of the respondents had an average level of motives for using social media. The negative effects of using social media on physical and psychological health came at the first with a weighted average of 2.54. The motives of rural youth were positively correlated with the degree of cultural openness, the monthly income of the family, the duration of use, the number of hours of use, the degree of respondents' confidence in these means, and those motives were negatively correlated with the age, educational status of the respondent and the costs of use. | ||||
| Keywords | ||||
| Motives; Social Media; Rural Youth; New Valley Governorate | ||||
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