A proposed strategy for applying hybrid learning in teaching advertising design "Applied to Design Fundamentals" | ||||
| International Journal of Design and Fashion Studies | ||||
| Volume 4, Issue 1, June 2021, Page 329-351 PDF (1.73 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijdfs.2021.243655 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Nermeen Ali Hosney Nounou | ||||
| Lecturer -Advertising Department - Higher Institute of Applied Arts - fifth district | ||||
| Abstract | ||||
| The pandemic which has recently swept the world has imposed specific teaching methods that correspond with the precautionary measures taken during the periods of the pandemic wide spread; and although the e-education tools have vastly developed; there is still the need for the traditional education methods to emphasize specific learning requirements. Therefore; it is important to find an approach that combines the advantages of both electronic and traditional educations and overcomes their shortcomings; from here comes the importance of the “blended learning” which has proven its efficiency and is adopted by many international academic programs, in education in general; and in the advertising design education in specific. The concept of blended learning has emerged as a natural development for e-learning; it is a style of education that combines the electronic education with the traditional classroom education. This educational style does not revoke either the traditional or the electronic educations; it is a blend of both of them, in an attempt to benefit from their advantages. In this regard, there is a study which indicates that the blended learning students, who had the opportunity to communicate and work face-to-face; and avail themselves of the advantages of the distance e-learning at the same time; were more capable of conducting effective discussions and relationships than their peers who were only either e-educated; or classroom educated. | ||||
| Keywords | ||||
| Blended Learning; Advertising Design; Design Basics | ||||
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