Mohamed Radi, S., Michalk, S. (2019). The Importance of a Strong Organizational Culture and the HR's Role in Developing a Positive Organizational Culture: The Case of Nestlé in Egypt. EKB Journal Management System, 22(1), 101-122. doi: 10.21608/jsfc.2019.246941
Sherihan Gamal El Din Mohamed Radi; Silke Michalk. "The Importance of a Strong Organizational Culture and the HR's Role in Developing a Positive Organizational Culture: The Case of Nestlé in Egypt". EKB Journal Management System, 22, 1, 2019, 101-122. doi: 10.21608/jsfc.2019.246941
Mohamed Radi, S., Michalk, S. (2019). 'The Importance of a Strong Organizational Culture and the HR's Role in Developing a Positive Organizational Culture: The Case of Nestlé in Egypt', EKB Journal Management System, 22(1), pp. 101-122. doi: 10.21608/jsfc.2019.246941
Mohamed Radi, S., Michalk, S. The Importance of a Strong Organizational Culture and the HR's Role in Developing a Positive Organizational Culture: The Case of Nestlé in Egypt. EKB Journal Management System, 2019; 22(1): 101-122. doi: 10.21608/jsfc.2019.246941
The Importance of a Strong Organizational Culture and the HR's Role in Developing a Positive Organizational Culture: The Case of Nestlé in Egypt
1Doctoral Student in Human Resources and Management, Brandenburg University of Technology Cottbus–Senftenberg, Germany
2Vice Dean of Business Administration, Examining Board Chairman General Business Administration, esp. Human resources and management, Brandenburg University of Technology Cottbus–Senftenberg, Germany
Abstract
The current economic and cultural domain and the society in general are subject to major changes that create an extremely competitive environment. All members of any organization are obliged to adapt to these changes in order to achieve competitive advantage for their organization. Experts give organizational culture great importance as they believe that it is essential to achieve the organization's success. This research examines the importance of a strong organizational culture as a tool for managing, improving and enhancing the performance of the employees and the role of the HR in developing a positive organizational culture by using Nestlé Company in Egypt as a case study.
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