تأثير التسويق الإلکتروني عبر وسائل التواصل الإجتماعي على الثقة في العلامة "دراسة تحليلية"

المراجع

 

أولاً: المراجع العربية

1-  أم الخير،زيوش، خالد،قيوشي، (2018)،"التسويق في ظل مواقع الشبکات الإجتماعية: التسويق عبر الفايسبوک"،مجلة دفاتر إقتصادية،10(2)364-377.

2-  البنوي،مها محمد(2018)،" أثر الثقة في العلامة کمتغير وسيط على العلاقة بين ارتباط العميل والولاء للعلامة: دراسة ميدانية على عملاء مطاعم الوجبات السريعة في القاهرة"، مجلة الدراسات والبحوث التجارية، کلية التجارة-جامعة بنها،العدد الرابع، ص ص2-43.

3-  حسان،محمد عبد الله عبد المقصود(2019)،"تأثير التسويق من خلال وسائل التواصل الإجتماعي على الثقة في العلامة التجارية للفنادق والولاء لها"المجلة العلمية للبحوث التجارية،کلية التجارة-جامعة المنوفية،المجلد السادس،العدد الأول، ص ص 186-222.

4-   عبد الغني، عمرو أبو اليمين (2004)،"فرص وتحديات التسويق الإلکتروني في ظل الاتجاه نحو العولمة"،رسالة ماجستير غير منشورة،جامعة الإمام محمد بن سعود الإسلامية، القصيم، المملکة العربية السعودية.

5-  عزام، زکريا أحمد، حسونة، عبد الباسط، والشيخ، مصطفى سعيد(2008)، مبادئ التسويق الحديث بين النظرية والتطبيق،دار المسيرة للنشر والتوزيع،عمان، الطبعة الاولى.

6-  العضاضي، سعيد بن علي (2012)،"  أثر تطبيق التسويق الالکترونى على عناصر المزيج التسويقى : دراسة ميدانية",المجلة العلمية للإدارة, جامعة الملک سعود, (5),87-118.

7-  موسى،عبد الله فرغلي علي((2007،"تکنولوجيا المعلومات ودورها في التسويق التقليدي والإلکتروني"،إيتراک للنشر،القاهرة.

 

 

 

ثانياً:المراجع الأجنبية

1-    Adha,H.V.&Utami,W.(2021),"The effect of brand experience,brand personality and brand trust on brand loyalty",Journal of Business and Management Review,2(12),pp. 861-871.

2-    Afzal, H., Khan, M. S., Rehman,K. U. & Ali, I. (2010),"Consumer’s trust in the brand: Can it be built through brand reputation brand competence and brand predictability",International Business Research, 3 (1),pp.43-51.

3-    Ahmed, Z., Rizwan, M., Ahmad, M. & Haq, M. (2014),"Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur",Journal of Sociological Research,5(1),pp.306-326.   

4-    Alam, S. S. & Yasin, N. M. (2010),"What Factors influence online brand trust:Evidence from online tickets buyers in Malaysia",Journal of Theoretical And Applied Electronic Commerce Research,5(3),pp.78-89.

5-    Asadollahi, A., Jani, M., Mojaveri, P. P. & Allahabadi, F. B. (2012)," Investigating the effect of brand satisfaction,brand trust and brand attachment on purchase behavior of customers",Research Journal of Applied Sciences, Engineering and Technology,4(17),pp.3182-3187.

6-    Azizan,N.S.& Yusr,M.M.(2019)," The influence of customer satisfaction, brand trust, and brand image towards customer loyalty",International Journal of Entrepreneurship and Management Practices,2(7),pp.93-108.

7-    Azize, S., Cemal, Z. & Hakan, K. (2012),"Does brand communication increase brand trust? The empirical research on global mobile phone brands",Social and Behavioral Sciences,58,pp.1361-1369.

8-    Becerra, E. P. & Badrinarayanan, V. (2013),"The influence of brand trust and brand identification on brand evangelism",Journal of Product &Brand Management,22(5/6),pp.371-383.

9-    Bend,D.L.M., Jakstas,T., Kleef,E.V.,Sherwsbury,V.A.&Bucher,T.(2022)," Making sense of adolescent-targeted social media food marketing: A qualitative study of expert views on key definitions, priorities and challenges", Journal of apetite,168,pp.1-14.

10-                    Bennur, S. (2010),"From apparel product attributes to brand loyalty: A cross-cultural investigation of U.S. and Indian consumers’ attribute choices applying Kano’s theory",Ph.D.Dissertation,Oklahoma State University.

11-    Bowen, G. & Bowen, R. (2015),"Offline and online brand trust models:Their relevance to social media",Journal of Business and Economics,6(1),pp.102-112.

12-    Briliana,V.(2019),"Brand trust:Its Its antecedent and outcome on commitment to the brand", South East Asia Journal of Contemporary Business, Economics and Law,18(5),pp.84-90.

13-                    Chaudhuri, A. & Holbrook, M. B. (2001),"The chain of effects from brand trust and brand  affect to brand performance:The role of brand loyalty",Journal of Marketing,65(2),pp.81-93.

14-                    Chen,Q.(2020), "On the Expansion of Social Media Marketing Channels under the Computer Technology", Journal of Physics, Conference Series, 1648,pp.1-5.

15-    Dam,T.C.(2020),"Influence of brand trust, perceived value on brand preference and purchase intention",Journal of Asian Finance, Economics and Business,7(10),pp. 939–947.

16-                    Deheshti, M., Firouzjah, J. A. & Alimohammadi, H. (2016),"The relationship between brand image and brand trust in sporting goods consumers",Journal of Annals Applied Sport Science,4(3),pp.27-34.

17-                    Delgado-Ballester, E. & Munuera-Alleman, J. L. (2001)"Brand trust in the context of consumer loyalty",European Journal of Marketing, 35(11/12),pp.1238-1258.

18-    Delgado-Ballester, E. & Munuera-Alleman, J. L. (2005)" Does brand trust matter to brand equity?", Journal of Product & Brand Management,14(3),pp.187-196.

19-                    Delgado-Ballester, E., Munuera-Alleman, J. L. & Yague-Gillen, M. J. (2003),"Development and validation of  a brand trust scale", International Journal of Market Research,45(1),pp.35-53.

20-    Fathorrahman,Puspaningrum,A.&Suyono,J.(2020),"Brand satisfaction, brand trust and brand loyalty",Proceedings of the 2nd African International Conference on Industrial Engineering and Operations Management,pp.2708-2717.

21-    Gautam,S.&Trikah, Trikha,A.(2014),” Drivers of Brand Trust in Internet Retailing”,6(5),PP.445-450.

22-                    Gurviez, P. & Korchia, M. (2003),"Test of a consumer-brand relationship model including trust and three consequences",30^th International Research Seminar in Marketin,France.

23-                    Ha, H. Y. & Perks. H. (2005),"Effects of consumer perceptions of brand experience on the web:Brand familiarity,satisfaction and brand trust",Journal of Consumer Behaviour,4(6),pp.438-452.

24-    Ha, H. Y. (2004),"Factors influencing consumer perceptions of brand trust online", Journal of Product & Brand Management,13(5),pp.329-342.

25-    Haudi,H., Handayani,W.& Musnaini.M.(2022), "The effect of social media marketing on brand trust, brand equity and brand loyalty”,International Journal of Data and Network Science,6,pp.2-12.

26-                    Hegner, S. M. & Jevons, C. (2016),"Brand trust:A cross-national validation in Germany,India,and South Africa", Journal of Product & Brand Management,25(1),pp.58-68.

27-    Ivanovska,L.P.& Karadakoska,E.(2015),"Impact of e-marketing on consumer behavior",17,pp.67-81.

28-    Jones, C. & Kim, S. (2010),"Influences of retail brand trust,off-line patronage,clothing involvement and website quality on online apparel shopping intention",International Journal of Consumer Studies, 34(6), pp.627-637.

29-                    Khan,I.(2022)," Do brands’ social media marketing activities matter? A moderation analysis", Journal of Retailing and Consumer Services,64(1),pp.1-9.

30-    kotler,P. & Setiawan,I.(2016),"Marketing moving from traditional to digital",John Wiley &Sons.

31-    Kracher, B., Corritore, C. L. & Wiedenbeck. S. (2005),"A foundation for understanding online trust in electronic commerce", Info,Comm& Ethics in Society,3(3), pp.131-141.

32-    Lee, K. Y., Huang, H. L. & Hsu, Y. C. (2007),"Trust,satisfaction and commitment on loyalty to international retail service brands",Asia Pacific Management Review, 12(3),pp.161-169.

33-    Li, F., Zhou, N., Kashyap, R. & Yang, Z. (2008),"Brand trust as a second-order factor:An alternative measurement model", International Journal of Market Research,50(6), pp.817-839.

34-                    Liao, L.& Huang,T.(2021), "The effect of different social mediamarketing channels and events on movie box office: An elaboration likelihood model perspective",Journal of information and management,58,pp 1-16.

35- Matzler,K.,Krauter,S.G.&Bidmon,S.(2006),"The value - brand trust -brand loyalty chain:An analysis of some moderating variables",Innovative Marketing,2(2),pp.76-88.

36-                    Menaga,A. &Vasantha,S.(2022)," Influence of Social Media On Brand Trust During Covid-19 Through Corporate Social Responsibility Communication ", Journal of Electrochemical society, 107 (1),pp.8819-8829.

37-    Mudzakkir, M. F. & Nurfarida, I. N. (2015),"The Influence of brand awareness on brand trust through brand image",Proceeding International Conference on Accounting, Business & Economics, pp.609-615.

38-    Murtiasih,S., Hermana,B.& Febriani,W.(2021), "The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables", Journal of International Business Research and Marketing,7(1),pp.77-16.

39-                    Pai,Pu.& Tasi,H.T.(2011)," How virtual community participation influences consumer loyalty intentions in online shopping contexts: An investigation of mediating factors "Journal of Behavior and Information Technology,30(5),PP603-615

40-    Ramadhani,R.& Ruswanti,E.(2020), "The influence of brand communication, brand image, and brand trust on brand loyalty at University in Jakarta",Journal of Business and Management,22(11),pp.14-19.

41-    Ramirez,R.H.& Merunka,D.(2019),"Brand experience effects on brand attachment: the role of brand trust, age, and income",European Business Review,31(5),pp.610-645.

42-    Sánchez,R.A., Illescas,R.A.& Molinillo,S.(2020),"Trust and loyalty in online brand communities", Spanish Journal of Marketing,24(2),pp.177-191.

43-    Seric,M&Pranicevic,D.(2017),"Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry",Journal of hospitality marketing and management,26(12),pp.1-21.

44-    Sreejesh, S. (2014),"Consumers’attitudinal and behavioural ties with brands:An integrative approach to build a consumer-brand relationship model", Journal of Research For Consumers,26,pp.32-75.

45-    Srinivasan, S. (2004),"Role of trust in E-business success",Information Management &Computer Security,12(1),PP.66-72.

46-    Srivastava, M., Arora, S., Lakhotia, S. & Tripathy, T. (2015)," Measuring brand trust using band equity model in oral care product category", International Journal of Multidisciplinary Approach and Studies,2(6),pp.132-143.

47-    Subriadi,A.P.& Baturohmah,H.(2022),”Social media in marketing of ride-hailing: A systematic literature review” Procedia Computer Science:  Sixth Information Systems International Conference,197,pp.102-109.

48-    Surapto,D.(2019), "The impact of brand Trust, brand loyalty, brand image on service quality",Advances in Economics, Business and Management Research,143,pp.162-167.

49-    Tatar,S.&Eren,E.I.(2016), "The effect of social media marketing on brand trust and brand loyalty for hotles",Information technology &Tourism,16(3),pp.249-263.

50-    Ulusu, Y. (2011),"Effects of brand image on brand trust", Journal of Yasar Universit,24(6),pp.3932-3950.

51-    Upamannyu, N. K., Bhakar, S. S. & Gupta, M. (2015),"Effect of corporate image on brand trust and brand affect",International Journal of Applied Science-Research and Review,2(1),pp.20-33.

52-    Wulur,L.M., Militina,T.& Achmad,G.N.(2020)," Effect of service quality and brand trust on customer satisfaction and customer loyality Pertamina Hospital Balikpapan",International Journal of Economics, Business and Accounting Research,4(1),pp.72-83.

53-                    Zhang,M.,Xu,P.&Ye,Y.(2022)," Trust in social media brands and perceived media values: A survey study in China", Journal of Computers in Human Behavior, 127,pp.1-10.