The Moderating Role of Customer Education in the relationship between Digitalization and Value Co-Creation: Applied on Microfinance Non-Banking Companies in Egypt
Elnaggar, A., Hassan, A. (2023). The Moderating Role of Customer Education in the relationship between Digitalization and Value Co-Creation: Applied on Microfinance Non-Banking Companies in Egypt. EKB Journal Management System, 4(1), 547-585. doi: 10.21608/cfdj.2023.258055
Abdalla Elnaggar; Abdel-Aziz Hassan. "The Moderating Role of Customer Education in the relationship between Digitalization and Value Co-Creation: Applied on Microfinance Non-Banking Companies in Egypt". EKB Journal Management System, 4, 1, 2023, 547-585. doi: 10.21608/cfdj.2023.258055
Elnaggar, A., Hassan, A. (2023). 'The Moderating Role of Customer Education in the relationship between Digitalization and Value Co-Creation: Applied on Microfinance Non-Banking Companies in Egypt', EKB Journal Management System, 4(1), pp. 547-585. doi: 10.21608/cfdj.2023.258055
Elnaggar, A., Hassan, A. The Moderating Role of Customer Education in the relationship between Digitalization and Value Co-Creation: Applied on Microfinance Non-Banking Companies in Egypt. EKB Journal Management System, 2023; 4(1): 547-585. doi: 10.21608/cfdj.2023.258055

The Moderating Role of Customer Education in the relationship between Digitalization and Value Co-Creation: Applied on Microfinance Non-Banking Companies in Egypt

المجلة العلمية للدراسات والبحوث المالية والتجارية
Article 20, Volume 4, Issue 1, January 2023, Page 547-585  XML PDF (855.97 K)
Document Type: المقالة الأصلية
DOI: 10.21608/cfdj.2023.258055
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Authors
Abdalla Elnaggar1; Abdel-Aziz Hassan2
1کلية التجارة، جامعة المنصورة
2faculty of commerce-Mansoura university
Abstract
This research aimed to analyze the moderating role of Customer Education in the relationship between Digitalization and Value Co-Creation applied on the Microfinance Non-Banking Companies’ Customers in Egypt. Based on the literature review, researchers developed the conceptual framework of the relationships between research variables (Digitalization, Customer Education, and Value Co-Creation). To collect data, researchers depended on a questionnaire which was uploaded to google drive in google form format and was shared via social media channels of the Microfinance Non-Banking Companies in Egypt. The collected responds were 421, and the valid responds were 404. The findings show that there is a significant, positive, and direct effect of Digitalization on Value Co-Creation. For Digitalization Dimensions, results showed that only three dimensions of the four significantly affect Value Co-Creation, they are: Digitalization of Service Support, Digital Analysis Support, and Digitalization of Data integration and access support. Results of the Moderation Analysis show that Customer Education Significantly moderates Three of the four sub relationships, those are: The relationship between Digitalization of sales support, and Value Co-Creation; The relationship between Digitalization of service support, and Value Co-Creation; and the relationship between Digitalization of Data integration, and Value Co-Creation.
Keywords
Digitalization; Customer Education; Value Co-Creation; Microfinance
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