"الكاليجرافي" كمصدر إبداعي لتصميم العلامة التجارية وتطبيقه على طلاب قسم الاعلان

samiat eabd alhalim alsidiyq - altahaluf ealaa alkhati alearabii -altabeat 2 - dar almaearif - misr - 2002.

eumar alnajdi - 'abjadiat altasmim -alhayyat almisriat aleamat lilkitab - alqahirat -altabeat 2 - 1998.

muhasin fitwni, musweat alkhut alearbiyi walzukhrufat aliaslamiati, sharikat almatbueat liltawzie walnushri, bayrut, 2002.

muhamad fahmi eimran - bina' alealamat altijariat watasmimuha- lamsat lilnashr waltawzie - al'urduni - 2016.

fransuu dirush- alearabiatu-tarikh alkitabat min altaswir altaebirii alaa alwasayit almutaeadidati- tarjamah muhamad eabd euthman kitabat alsitari-maktabat al'iiskandariat 2005.

المراجع الأجنبية:

6- Alina Wheeler. Designing Brand Iidentity (An Essential Guide for the Whole Branding Team) - John Wiely& Sons Iinc- USA- 2000- P 54.

7- Damien Newman , The Design's Guide to Brand Strategy- The United kingdom & United States – Authwe-2003- P10

8-Linsey Hopman-Cursive over typeface: the importance of teaching handwriting instead of typing-The University of Leiden Book and Digital Media Studies – 2014.

9-Marianne Elliott-the art of calligraphy-regional librarian,south region-cape libr.,sept/oct-2004.

10-Yaojie Guo-Study on the Application of Traditional Calligraphic Art in Graphic Design-International Conference on Arts, Design and Contemporary Education (ICADCE 2015.

11-zden Pektaş Turgut- Calligraphic Forms in Contemporary Typographic Design- 2nd World Conference on Design, Arts and Education- Procedia - Social and Behavioral Sciences -2013.

المجلات والدوريات العلمية:

umimat 'iibrahim qasim - alramz altaebiriu fi altashkil aljamalii lil'athath almueasir - majalat aleimarat walfunun waleulum al'iinsaniat - bahath manshur- almujalad althaalith - aleadad altaasie- yanayir - misr -2018.

khalid euthman alsidiyq - dawr khutut altibaeat alearabiat fi tatwir al'ada' altibughrafii - majalat aleulum al'iinsaniat - bahath manshur - almujalad altaasie eashar - aleadad al'awal - maris - 2018 - alsuwdan.

samar hani alsaeid - tasmim alrisalat al'iielaniat biaistikhdam alfara nku 'arabaha ealaa alhuiat alearabiat - majalat aleimarat walfunun waleulum al'iinsaniat - bahath manshur- almujalad alraabie - aleadad althaalith eashar - yanayir - misr -2019.

salih almueti wajihad aihmad muhamad eabdih - altashkil bialkhati alearbi(alkalijrafi) wamakanatih bayn funun alkitaab almueasir - majalat aleimarat walfunun waleulum al'iinsaniat -bhath manshur - almujalad alkhamis - aleadad althaani waleishrin - yulyu- 2020 - masr.

habah eabd alhaymin- ruyat mueasirat likitab alfanaan almatbuei- risalat dukturah- jamieuh alminya- kuliyat alfinun aljamilati- qasm aljirafik-2011

 

nurhan abu alnaja-masadir alfikr al'iibdaeii kamadkhal 'iibdaeiin fi easr alwasayit almutaeadidati- jamieuh dimyat-kiliat alfunun altatbiqiat - qism alaeilan- 2022.

 

 

المواقع الإلكترونية:

19https://en.wikipedia.org/wiki/Typography#:~:text=Typography%20is%20the% 20art%20and,readable%20and%20appealing%20when%20displayed. (1/8/2022)

  20- https://www.behance.net/gallery/113335225/Sarmady-Typeface. (10/5/2022)

21-https://govt.chinadaily.com.cn/s/201807/31/WS5bfe3856498eefb3fe46d55d/ movable-type-printing-of-china.html. . (1/8/2022)  

22- https://en.wikipedia.org/wiki/Western_calligraphy. (10/5/2022)

23-https://www.mutualart.com/Artwork/The-Story-of-the-Glittering-Plain-which-/ (1/8/2022).

24-https://en.wikipedia.org/wiki/Lindisfarne_Gospels . (1/8/2022)

25- https://smarthistory.org/chinese-calligraphy-intro/.(1/8/2022)  

26- http://yamm.finance/wiki/Indian_calligraphy.html (10/5/2022)

27- https://smarthistory.org/chinese-calligraphy-intro/. (10/5/2022)

28- https://www.britannica.com/art/calligraphy/Arabic-calligraphy.(10/5/2022)

29- https://www.newworldencyclopedia.org/entry/Calligraphy. (10/5/2022)

30-https://www.sahapedia.org/patanjalayogasastra-alias-yogasutra-and-yogabhasya (10/5/2022 

31- https://en.wikipedia.org/wiki/Western_calligraphy (10/5/2022)

32-https://theserif.net/calligraphy/how-is-modern-calligraphy-different-from-traditional-calligraphy/ (12/5/2022)

33- https://www.freepik.com/free-vector/flat-g-letter-logo-collection (10/5/2022)

34- https://logos-world.net/emirates-logo/(13/5/2022)

35- https://dwglogo.com/emirates/ (13/5/2022)

36- https://logos-world.net/gillette-logo//(13/5/2022)

37- https://1000logos.net/cadbury-logo/(13/5/2022)

38- https://1000logos.net/gillette-logo/(11/8/2022)

39- https://www.cadbury.co.uk/ (13/5/2022)

40-https://www.designbolts.com/2018/05/19/10-world-famous-logos-in-unique-lettering-by-luis-lili/. (1/8/2022)  

 41- https://mafhome.com/%D8%B5%D9%88%D8%B1-%D9%85%D8%B1%D8%A7%D8%

AD%D9%84-%D8%AA%D8%B7%D9%88%D8%B1-%D8%B4%D8%B9%D8%A7%D8%B1-%D8%AC%D9%88%D8%AC%D9%84/. (11/8/2022)  

42-https://turbologo.com/articles/youtube-logo/

42-https://log-logo.com/2020/02/03/%D9%82%D8%B5%D8%A9-%D8%B4%D8%B9%D8%

A7%D8%B1-%D8%B4%D8%B1%D9%83%D8%A9-D8%A3%D9%85%D8%A7%D8%B2%D9%88%D9%86-amazon/. (11/8/2022)  

43- https://boundtowow.com/most-famous-logos-redesigned/ . (1/8/2022)  

44-https://log-logo.com/2019/10/10/%D9%82%D8%B5%D8%A9-%D8%B4%D8%B9%D8%A7%D8%B1-%D8%A8%D9%88%D9%85%D8%A7-puma/ . (1/8/2022)  

45- https://fabrikbrands.com/spotify-logo-history-spotify-symbol-meaning/. (21/6/2022)

46-https://fabrikbrands.com/spotify-logo-history-spotify-symbol-meaning/. (1/8/2022)  

47- https://boundtowow.com/most-famous-logos-redesigned/. (21/6/2022)