Sharing Economy and Enhancing Tourist Perceived Value: A Proposed Conception for an Official Timeshare Platform in Egypt | ||||
International Journal of Tourism and Hospitality Management | ||||
Volume 5, Issue 2, December 2022, Page 138-154 PDF (875.26 K) | ||||
Document Type: Original Article | ||||
DOI: 10.21608/ijthm.2022.270145 | ||||
View on SCiNiTO | ||||
Authors | ||||
Heba M. El Fakharany; Mahmoud A. Salama | ||||
Faculty of Tourism and Hotels, Suez Canal University, Egypt | ||||
Abstract | ||||
This paper aims at examining the role of sharing economy, especially timeshare service, in enhancing tourist perceived value. The setting for this study has been applied on timeshare owners in various destinations in Egypt. Although timeshare is considered the cornerstone of a profitable destination development, it faces many troubles and a little attention to be well exploited. From this perspective, this study aims at assessing timeshare service as it is widely considered one of the most rapidly growing components of the global tourism economy. The study adopted a multi-dimensional scale to assess perceived value including functional, emotional and social value dimensions. A quantitative analysis of 350 questionnaires distributed among timeshare owners within various tourist destinations (Ain Sokhna, Hurghada, Sharm El Sheikh) has been applied from May 2022 till August 2022. The findings outlined a strong positive effect of timeshare on tourist perceived value. Furthermore, results showed that platform governance positively affects timeshare service. This study proposes an official timeshare platform in Egypt for a better financial performance and a governmental supervision than traditional timeshare. | ||||
Keywords | ||||
Sharing economy; Timeshare; Tourist perceived value; Official platforms | ||||
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