Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt
Halim, H., Tawifk, Y., El Sheikh, S. (2022). Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt. EKB Journal Management System, 1(1), 52-94. doi: 10.21608/msamsj.2022.273425
Hazem Halim; Yasser Tawifk; Samia El Sheikh. "Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt". EKB Journal Management System, 1, 1, 2022, 52-94. doi: 10.21608/msamsj.2022.273425
Halim, H., Tawifk, Y., El Sheikh, S. (2022). 'Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt', EKB Journal Management System, 1(1), pp. 52-94. doi: 10.21608/msamsj.2022.273425
Halim, H., Tawifk, Y., El Sheikh, S. Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt. EKB Journal Management System, 2022; 1(1): 52-94. doi: 10.21608/msamsj.2022.273425

Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt

MSA-Management Sciences Journal
Volume 1, Issue 1, August 2022, Page 52-94  XML PDF (506.83 K)
Document Type: Original Article
DOI: 10.21608/msamsj.2022.273425
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Authors
Hazem Halimorcid 1; Yasser Tawifkorcid 2; Samia El Sheikhorcid 2
1Business Administration department, The British University in Egypt
2Department Of Marketing October University for Modern Sciences and Arts, Egypt
Abstract
the paper aims to study the relationship between environmental concerns and subjective norms on consumers' perception towards green product and the factors that influences people's intention towards using them, especially sustainable shopping bag using survey data from 453 respondents. The study uses Chi-square test via Kruskal-Walis test to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between environmental concerns and consumers’ perception of green products. Finally, the results show there is a confident relationship between the consumer’s perception towards green products and purchase intention of green products. Based on the research findings, policy implications and suggestions to further promote shopping bags are discussed.
Keywords
Perception; Green Products; Purchase Intention; Sustainability; Shopping Bags
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