The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt
Wafaa Galal Marzouk, W., Tawifk, Y., El Sheikh, S. (2022). The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt. EKB Journal Management System, 1(2), 52-98. doi: 10.21608/msamsj.2022.273432
Wafaa Wafaa Galal Marzouk; yasser Tawifk; Samia El Sheikh. "The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt". EKB Journal Management System, 1, 2, 2022, 52-98. doi: 10.21608/msamsj.2022.273432
Wafaa Galal Marzouk, W., Tawifk, Y., El Sheikh, S. (2022). 'The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt', EKB Journal Management System, 1(2), pp. 52-98. doi: 10.21608/msamsj.2022.273432
Wafaa Galal Marzouk, W., Tawifk, Y., El Sheikh, S. The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt. EKB Journal Management System, 2022; 1(2): 52-98. doi: 10.21608/msamsj.2022.273432

The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt

MSA-Management Sciences Journal
Volume 1, Issue 2, November 2022, Page 52-98  XML PDF (542.44 K)
Document Type: Original Article
DOI: 10.21608/msamsj.2022.273432
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Authors
Wafaa Wafaa Galal Marzoukorcid 1; yasser Tawifk email orcid 2; Samia El Sheikhorcid 2
1Dean Of Business And Political Science, May University, Egypt
2Department Of Marketing October University for Modern Sciences and Arts, Egypt
Abstract
the paper aims to study the relationship between the impact of Netflix’s controversial and illicit content on changing users ’attitudes in Egypt. The researchers used the non-probability sampling technique. Based on survey data from 331 online respondents, the results were analyzed by the researchers via descriptive analysis.  In addition, Chi-square test via Kruskal-Walis test was implemented to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. Based on the research findings, policy implications and suggestions to further promote parental control are discussed.
Keywords
Netflix; Culture; Perception; Illicit content; Attitude; Egypt
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