Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination
Abdulaziz, T., Ali Batikh Hamdoun, H., Ammar, S. (2022). Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination. EKB Journal Management System, 12(1), 37-67. doi: 10.21608/mkaf.2022.273817
Tamer Abdulaziz; Hamad Ali Batikh Hamdoun; Salama Ammar. "Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination". EKB Journal Management System, 12, 1, 2022, 37-67. doi: 10.21608/mkaf.2022.273817
Abdulaziz, T., Ali Batikh Hamdoun, H., Ammar, S. (2022). 'Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination', EKB Journal Management System, 12(1), pp. 37-67. doi: 10.21608/mkaf.2022.273817
Abdulaziz, T., Ali Batikh Hamdoun, H., Ammar, S. Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination. EKB Journal Management System, 2022; 12(1): 37-67. doi: 10.21608/mkaf.2022.273817

Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination

مجلة کلية السياحة والفنادق. جامعة المنصورة
Volume 12, Issue 1 - Serial Number 12, December 2022, Page 37-67  XML PDF (686.99 K)
Document Type: المقالة الأصلية
DOI: 10.21608/mkaf.2022.273817
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Authors
Tamer Abdulaziz1; Hamad Ali Batikh Hamdoun2; Salama Ammar3
1Tourism Studies Department High Institute for Tourism & Hotels, Six of October City
2Hotel Management Department Faculty of Tourism and hotels Luxor University
3Higher Institute for Tourism and Hotels - Luxor (EGOTH)
Abstract
In spite of opportunities and capabilities of tourism and hospitality services in Egypt, Tunisia, and Lebanon, they did not have a fair share of the international tourism movement. This study aims at exploring the impacts of marketing tourism and hospitality services in the mentioned countries as a mega destination on increasing their market share.  A total of 200 questionnaires were distributed to a convenient sample of academic professors, tourism experts, and governmental officials from Egypt, Tunisia, Lebanon, Jordan and Turkey during June 2021 to March 2022. 105 valid samples were collected with a recovery rate of 52.5%. The study indicates that based on the success factors and the obstacles concerning marketing tourism and hospitality services in Egypt, Tunisia, and Lebanon as a mega destination, it is predicted that there may be an increase in their market share. Marketing tourism and hospitality services through this new trend achieves results better and lower cost than individual marketing for each country. There is a need to create a kind of bloc or close cooperation between a group of Arab countries that are close geographically, culturally, religiously and socially in all fields, especially the tourism and hotel fields. It is important to convince officials in Egypt, Tunisia, and Lebanon of the importance of marketing tourism and hotel services in the three countries as a mega destination.
Keywords
Mega Destination; Marketing Tourism and Hospitality Services; Egypt, Tunisia, and Lebanon
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