The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt
hassan, M. (2022). The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt. EKB Journal Management System, 2(2), 203-222. doi: 10.21608/ijtah.2022.144395.1000
Mohamed Atef hassan. "The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt". EKB Journal Management System, 2, 2, 2022, 203-222. doi: 10.21608/ijtah.2022.144395.1000
hassan, M. (2022). 'The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt', EKB Journal Management System, 2(2), pp. 203-222. doi: 10.21608/ijtah.2022.144395.1000
hassan, M. The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt. EKB Journal Management System, 2022; 2(2): 203-222. doi: 10.21608/ijtah.2022.144395.1000

The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt

International Journal of Tourism, Archaeology and Hospitality
Volume 2, Issue 2, July 2022, Page 203-222  XML PDF (506.44 K)
Document Type: Research Articles
DOI: 10.21608/ijtah.2022.144395.1000
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Author
Mohamed Atef hassan email
faculty of tourism and hotel management,helwan university Egypt
Abstract
The website communication has a strong impact, which is later how to build their behavior and purchasing decisions, although other marketing means such as advertising may be important in forming the customer awareness, Electronic Word has become a more important and powerful role in changing customer perceptions and behavior towards a product or service. This study aims to explore the impact of electronic word of mouth (e-WOM) on Consumers Purchasing Decision of five star Hotels in Greater Cairo. This study employed a self-administrated interview with the marketing department at a number of five star hotels. The study showed that there is a large percentage of investigated hotels agreed that the word of mouth has an effect on e-marketing in hotels because about of 91% of people read reviews online and are affected by it. 
Keywords
Electronic Word of Mouth (E-WOM); Consumers' Purchasing Decision; Five -star Hotels
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