فاعلية أسلوب السرد القصصي في إعلانات الفيديو لشركات التسويق العقاري- دراسة كيفية

1- Elvir Osman (2021): “The Drive behind Storytelling What are the storytelling practices of German premium automotive Brands?” Master Thesis, Jönköping University, International Business School.

2- Amir Lukman bin Abd Rahman, Ainal Maziah binti Salleh, Aini Andria Shirin binti Anuarudin (2020) “A COMPARISON STUDY ON THE ELEMENTS OF STORYTELLING BETWEEN MALAYSIA AND THAILAND TV ADVERTISEMENTS” Journal of Social Sciences and Humanities Vol. 5, February 2020, P, P 107-119

3- César Arturo Carbache Moraam, Sara Margarita Ureta Uretab, Joel Antonio Nevarez Vera (2019) "Contribution of storytelling for the creation of emotional marketing in a company of purified water of Bahia de Caráquez",Revista de Investigación en Comunicación y Desarrollo, 10 (2) PP140-150

4- Adina MOCANU” (2020),” STORYTELLING AND CINEMATIC STRATEGIES IN ADVERTISING SPOTS” Annals of the University of Craiova for Journalism, Communication and Management Volume 6, PP 5-12.

5- Paul Boden (2020)” Mastering Storytelling: An Exploratory Study of Content Marketing in the Luxury Hotel Segment” Bachelor Thesis, International University of Applied Sciences Bad Honnef – Bonn, Hospitality Management.

6- Kenneth C. C. Yang and Yowei Kang (2020)” Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising” Journal of Creative Communications 16(1) PP 7–26

7- Patrícia Dias and Rita Cavalhei (2022) The role of storytelling in the creation of brand love: the PANDORA case” Journal of Brand Management PP29:58–71.

8- Sindi Sheri, Byron Traoudas (2017) Video Brand Storytelling: The Rise of Content Marketing, Master Thesis, Linnaeus University, Sweden   

9- Carla Peho (2020) STORYTELLING AS A MEANS OF BRAND BUILDING, Master Thesis, (Aalto University School of Business Corporate Communication), p21-24

10- Eveliina Tarvainen (2013) STORYTELLING AS A BRANDING TOOL IN

SOCIAL MEDIA, Master thesis, LUT, School of Business, Lappeenranta University of Technology, International Marketing Management.

11- Barbosa, B., Simões, D., & Leal, F. (2022), Young Adults’ Views on Digital Storytelling Campaigns. Revista Innovar Journal, 32(83) PP63-74.

12- Christophe Nesser (2019) Characteristics of visual storytelling advertisement -From a Millennial & Communication Professional point of view, Bachelor Thesis, Faculty of Behavioral, Management and Science

13- Tyrha M. Lindsey (2017) EMPOWERED STORYTELLING? An Examination of Narrative Transportation and Empowerment in Storytelling and its Impact on Millennial Consumers, PHD Thesis, the Graduate School-Newark Rutgers, The State University of New Jersey

14- Joshi, S., Domb, M., Chanda, B., & Bais, A. (2022). Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention. Journal of Service Science and Management, 15, PP 10-22.

15- Meng-Chuan Tsai (2020) Storytelling Advertising Investment Profits in

Marketing: From the Perspective of Consumers’ Purchase Intention, Mathematics, Vol.8, pp1-12

17- Ritzky Karina Brahmana and Raphael Vivaldo (2018) Fast-fashion Social Campaign Advertisement in YouTube: Does Brand Storytelling Impacted Behaviour Intention to Use? (Study case in Surabaya, Indonesia) International Journal of Business and Society, Vol9 (2), PP1511-6670

-lAshuwribji, A. (2022). "dur 'anshitat altaswiq eabr wasayil altawasul alaijtimaeii fi tatwir khibrat eumala' sharikat altatwir aleaqarii bimasra", jamieat bursaeid kuliyat altijarati, majalat albuhuth almaliat waltijariati, 1(3), 221-277.

19- Selina Zander (2021)” The Role of Social Media in Real Estate Marketing” bachelor’s Thesis, Haaga-Heila University of Applied Science, International Business.

20- Silver Ditopile (2019) PROMOTING SALES OF RESIDENTIAL PROPERTIES IN TANZANIA: HOW EFFECTIVE ARE SOCIAL MEDIA PLATFORMS?”, Master Thesis, Mzumbe University, Business Administration in Corporate Management

21- Kamel Gharbi(2020) Using Social Media in Building and Managing Corporate Identity: Study on Real Estate Companies in the Kingdom of Bahrain”, Journal of Business and Retail Management Research , Vol. 14 Issue 2, PP 15-21

-Muhamad, A. (2020) " 'athar altaswiq al'iiliktrunii ealaa rida aleumala' fi alsuwq aleaqarii fi muhafazat kafr alshaykh", jamieat qanaat alsuways bikuliyat altijarat bial'iismaeiliti, almajalat aleilmiat lildirasat altijariat walbiyiyati, 2(4), 801-880.

23- Ahmad Riyad Dibs (2020) The Influence of Using Innovative Marketing Tools on Real Estate Development Companies Performance in Jordan, Master Thesis, Middle East University, Business Faculty, Business Administration Department

-Munia, B. (2020). "dawr alsard alqasasii altaswiqii fi tafeil alaitisal aldaakhilii limunazamat khadamiatin- dirasat halat markaz alaistithmar alfikrii bijijila", risalat majistir ghayr manshurtin, Aljazayar: jamieat muhamad bin sidiyq yhi-jijl- kuliyat aleulum alaiqtisadiat waltijariat waeulum altaysir qism aleulum altijariati.

Available at http://dspace.univjijel.dz:8080/xmlui/bitstream/handle/123456789/7869/MM20.105.pdf?sequence=1&isAllowed=y

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- Eric Miller (2011) Theories of Story and Storytelling, PhD Thesis, available at: https://storytellingandvideoconferencing.com/67.pdf  p3

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29- Martensen, A., & Mouritsen, J. (2016). Using the Power of Word-Of-Mouth to Leverage the Effect of Marketing Activities on Consumer Responses. Total Quality Management & Business Excellence, 27(7-8), 927-943. https://doi.org/10.1080/14783363.2016.1187996

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-Al-Zuhri, M.  (2021), fani alkhidae albasarii watawzifih fi 'iielanat altaswiq aleaqarii ART OP: dirasat tahliliatun, majalat albuhuth al'iielamiati, 59(3).

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34 - Paul Zukowski (2008). Companies can gain fans on Facebook for free. Corporate Report Wisconsin,  Vol.23, No. (5), p22

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38-   Stu Sweetow (2007). YouTube GENERATION: Creating Viral Videos Via User-Generated Content Sites: The Magazine for Electronic Media Producers &Users, EventDV, 20 (7), July, pp. 28-32 and 34.

https://www.youtube.com/watch?v=C_CsblZXt-U&t=9s 

https://www.youtube.com/watch?v=9gUL8dR2034&t=26s

https://www.youtube.com/watch?v=AOJohPtA9ug&t=14s

https://www.youtube.com/watch?v=crvLlopMsNo&t=27s

https://www.youtube.com/watch?v=IGcjaYc6avE&t=4s

https://www.youtube.com/playlist?list=PLQNa-tl8PG33TeJINbqXR94r3M6HKHuIQ

https://www.youtube.com/watch?v=5eDDC_qIMm4&t=65s

https://www.youtube.com/watch?v=q8L5f0HsS04&t=59s

https://www.youtube.com/@talaatmoustafagroup

https://www.youtube.com/@PalmHillsDev

https://www.youtube.com/@MountainViewEGOfficial

https://www.facebook.com/Talaat.moustafa.group/

https://www.facebook.com/PalmHillsDevelopments

https://www.facebook.com/MountainViewEgypt