The impact of marketing knowledge on Customer Satisfaction with mediating role of marketing innovation: evidence from Egyptian real estate development companies.
Salah, E., Ragheb, M., Elgharbawy, A., Tantawi, P. (2023). The impact of marketing knowledge on Customer Satisfaction with mediating role of marketing innovation: evidence from Egyptian real estate development companies.. EKB Journal Management System, (), 1-10. doi: 10.21608/aja.2023.192237.1399
Eman Salah; Mohamed A. Ragheb; Alaa Elgharbawy; Passent Ibrahim Tantawi. "The impact of marketing knowledge on Customer Satisfaction with mediating role of marketing innovation: evidence from Egyptian real estate development companies.". EKB Journal Management System, , , 2023, 1-10. doi: 10.21608/aja.2023.192237.1399
Salah, E., Ragheb, M., Elgharbawy, A., Tantawi, P. (2023). 'The impact of marketing knowledge on Customer Satisfaction with mediating role of marketing innovation: evidence from Egyptian real estate development companies.', EKB Journal Management System, (), pp. 1-10. doi: 10.21608/aja.2023.192237.1399
Salah, E., Ragheb, M., Elgharbawy, A., Tantawi, P. The impact of marketing knowledge on Customer Satisfaction with mediating role of marketing innovation: evidence from Egyptian real estate development companies.. EKB Journal Management System, 2023; (): 1-10. doi: 10.21608/aja.2023.192237.1399

The impact of marketing knowledge on Customer Satisfaction with mediating role of marketing innovation: evidence from Egyptian real estate development companies.

المجلة العربية للإدارة
Articles in Press, Accepted Manuscript, Available Online from 12 April 2023  XML PDF (464.1 K)
Document Type: بحوث باللغة الإنجلیزیة
DOI: 10.21608/aja.2023.192237.1399
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Authors
Eman Salah email orcid 1; Mohamed A. Ragheb email 1; Alaa Elgharbawy email 2; Passent Ibrahim Tantawi1
1The Arab Academy for Science and Technology & Maritime Transport, Alexandria, Egypt
2Alexandria University
Abstract
The purpose of this research is to empirically investigate the marketing knowledge on customer satisfaction with mediating role of marketing innovation in real estate development companies in Egypt. The objectives of this research are: to investigate how marketing knowledge affect customer satisfaction, to examine how Marketing knowledge affect marketing innovation, to identify how marketing innovation affects customer satisfaction, and to investigate the mediation role of marketing innovation between Marketing knowledge and customer satisfaction using structural equation modelling. The methodology will be based on quantitative analysis by using a questionnaire tool to gather required data and structural equation model analyses (SEM) using AMOS software version 25. The main conclusions drawn from this study are: the direct effect between Marketing knowledge and customer satisfaction is statistically significant. the direct effect between Marketing knowledge and marketing innovation is statistically significant, the direct effect between Marketing innovation and customer satisfaction is statistically significant. Finally, the study found that the results of the mediation effect indicate that there is partial mediation effect of marketing innovation between marketing knowledge and customer satisfaction in Egyptian real estate development companies.
Keywords
marketing knowledge; innovation; satisfaction; real estate development sector
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