فعالية الإعلان العاطفي في توجيه سلوك المتلقي لتحقيق أهداف الاتصال المرجوه

• أحمد عزت راجح- أصول علم النفس - دار المعارف - ط13 - القاهرة - 2008م.
• إسماعيل عبدالفتاح عبدالكافي - الفكاهة والألوان - هبة النيل للنشر والتوزيع - دار الكتب المصرية - الجيزة - 2011م
• السيد بهنسى : ( ابتكار الأفكار الإعلانية ) – عالم الكتب – مصر – 2007م.
• بشير عباس العلاق، على محمد رباعية - الترويج والإعلان التجاري - دار اليازوري العلمية للنشر والتوزيع- عمان- الأردن- 2010م.
• جو هانز ايتيتن - التصميم والشكل - هلا للنشر والتوزيع - ط1- الجيزة - 2002م.
• فاروق وهبه : (حوارات فى لغة الشكل) – الهيئة العامة لقصور الثقافة – سلسلة آفاق الفن التشكيلى – 2007م.
• نيفين محمد احمد الرفاعي- الاستجابات الجمالية لتركيبات اللون المستخدمة في تصميم الاعلان و ونفضيلاتها لدي المستهلك- بحث منشور- مجلة الفنون والعلوم التطبيقية- المجلد السادس- العدد الثاني -أبريل 2019م.
• نرمين على حسني - إستراتيجية تصميمية لتفعيل دور الإعلان التفاعلي في إثراء البيئة الداخلية للمطاعم- بحث منشور- مجلة الفنون والعلوم التطبيقية -المجلد الخامس -العدد الثالث -يوليو 2018م.

ثانياً : المراجع الأجنبية :

9-Belem Barbosa, "Happiness in Marketing" / University of  A Veiro , Portugal / 2017.

10-Coulter , Robin Higie & Pinto , Mary Beth , "Guilt appeals in advertising , what  are their effects?” / Journal of Applied Psychology / 1995.

11-Dr Jeffrey K. Faweett/" Emotion Marketing: The Hall mark way of winning Customers for life"/ Journal of ConSumer Marketing /14 feb 2002.

 12-Elyria kemp, Sindy chapa& Stevenw. Kopp / "Regulating Emotions in Advertising:  Examining the Effects of sadness and anxiety on Hedonic Product advertisments / Journal of current Issues & Research.  in advertising / 14 feb 2013.

13-George G, Panigyrakis and cleoparta A. velouts ou / "Color effects in print advertising" / corporate communications : An international Journal / 2015.

14-Gerald J. Gorn , Amitava Chattopadhyay , Tracey , Yi , Darrenw. Dahl / " Effects of Color as an Executional Cue in Advertising" / Management Sciences / 1 oct 1997.

15-Hsuan - Yi chou,  "The effects of happiness types and happiness Shaojung Sharon wany Congruity on game app advertising and environments" / Journal of Business Research / December 2016.

16-Jutila, Vatteri/ “Colour emotion effects in creating product preference in advertisements”l Aalto University School of Business/ 2018.

17-karolien Poels & Siegried Dewitte / " The Role of Emotions in Advertising. A Call to Action " / Journal of Advertising / 03 Apr 2019.

18- Karpets, v / "Influence of colors on people" / sumy state university / 2015.

19-Li - Wei Mai & Georgia Schoeller / “Emotions, attitudes and memorability associated with TV commercials” / Journal of Targeting, Measurement and Analysis for marketing / 27 March 2009.

20- Matthew P. Lancellott  , Sunil Thomas / Men hate it , Women Love it !” Guilty Pleasure advertising messages" / Journal of Business Research / April 2018.

21- Morris B. Holbrook, John o'shaughnessy "The role of emotion in advertising"/ Wiley online Library / 1999.

22-Nigel Hollis / Emotion in Advertising / Millward Brown / 2010.

23-Patricia A. Stout & John D. Leckenby / "Measuring Emotional Response to Advertising" Journal of Advertising / 29 may 2013.

 Richard p- Bagozzi, David J- Masny "24-Public Service Advertisements: Behavior" / sournal of Marketing 1 January 1994.

25-Tsai - feng Kao, Yi Zhan Du / “A study on the influence of green advertising design and environmental emotion on advertising effect” /Journal of cleaner Production/ 1 January 2020.

ثالثاً : المواقع الإلكترونية :

1. https://blog.hubspot.com/marketing/emotions-in-advertising-examples
2. https://pin.it/3hhXtMN
3. https://pin.it/4bUBCEe
4. https://clevertap.com/blog/emotional-branding/
5. https://courses.lumenlearning.com/boundless-communications/chapter/emotional-appeals/
6. https://pin.it/18M8MDC
7. https://pin.it/7wQb5iw
8. https://pin.it/6c92bA4
9. https://pin.it/7wQb5iw
10. https://inkbotdesign.com/emotional-branding/
11. https://pin.it/7wQb5iw
12. https://pin.it/4bUBCEe
13. https://rockcontent.com/blog/emotional-branding/
14. https://www.cyberclick.net/numericalblogen/emotional-branding-how-to-create-a-connection-between-users-brands
15. https://pin.it/6c92bA4
16. https://visme.co/blog/types-of-advertising-appeals/
17. https://www.saraadvertising.com/
18. https://pin.it/6c92bA4
19. https://instapage.com/blog/emotional-marketing
20. https://www.frontiersin.org/articles/10.3389/fpsyg.2020.02088/full
21. https://contently.com/2016/04/14/dangerous-power-emotional-advertising/
22. https://www.spiralytics.com/blog/emotional-marketing-what-it-is-and-how-it-works/
23. https://pin.it/7wQb5iw
24. https://pin.it/7wQb5iw
25. https://pin.it/3hhXtMN
26. https://www.grin.com/document/145844
27. https://www.antevenio.com/usa/top-ten-brands-that-connect-emotionally-with-consumers/
28. https://www.researchgate.net/publication/233924863_Brand_Emotional_Connection_and_Loyalty
29. https://www.saraadvertising.com/
30. https://602communications.com/nike-brand-strategy-emotional-branding-using-the-story-of-heroism/
31. https://www.discoverglobal.co.uk/emotional-branding/
32. https://pin.it/3hhXtMN
33. https://pin.it/ujARfWd
34. https://pin.it/1Y7y8SB
35. https://www.indeed.com/career-advice/career-development/emotional-appeal-advertising#
36. https://www.saraadvertising.com
37. https://softcube.com/the-science-of-emotional-appeal-advertising/
38. https://pin.it/3hhXtMN
39. https://pin.it/ujARfWd
40. https://pin.it/1Y7y8SB
41. https://pin.it/18M8MDC