The Use of Artificial Intelligence Art Generator “Midjourney” in Artistic and Advertising Creativity | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 2, Volume 4, Issue 2, June 2023, Page 42-58 PDF (2.33 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2023.169144.1231 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Dena Magdy Hanna  
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| Faculty of Applied Arts Damietta University | ||||
| Abstract | ||||
| ِAbstract: Among the new technologies that have appeared and become available to users is a technique called The AI Art Generator “Midjourney”, where anyone writes simple words in English and through those words, the pc draws a whole painting in minutes derived from the written words. The technology isn’t images that are combined, but the pc imagines words and convert them into reality. This paper aims to clarify this new technology concerning advertising design, as the Midjourney's technology is capable of drawing with such precision because it elicits its information from the countless paintings and artworks that have been incorporated into its software as well as its understanding of the laws of art and painting. This paper follows the descriptive approach to clarify the concept of Midjourney AI art Generator. The results indicate that the AI-powered generative networks are trained to perform the technique of transforming words and subjects into the resulting breathtaking creative panoramic art (1) (Rob, 2022). This research paper participates in identifying this contemporary technology, which is the future of the current virtual design in the world that will change the concept of design in the near future. This research paper will discuss the Midjourney technique and what it can produce from different design solutions, with the analysis of a group of actual models produced by this technique. This research also includes Applied part of what was analyzed accompanied by a questionnaire. | ||||
| Keywords | ||||
| Midjourney; AI Art Generator; Artificial Intelligence; Advertising; Dall-E | ||||
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