Employing Artificial Intelligence (AI) Technology in Advertising Design on Social Media | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 14, Volume 4, Issue 2, June 2023, Page 247-263 PDF (3.2 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2023.194906.1260 | ||||
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| Author | ||||
Heba Alla El-aasy 
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| Faculty of Applied Arts, Damietta University | ||||
| Abstract | ||||
| With the rapid development in advertising, it has become necessary to keep pace with this development to ensure the continuity of influence on the recipients, so AI techniques have become one of the most important emerging technologies that designer can employ in advertising, AI is a comprehensive term for applications that perform complex tasks that in the past required a long intellectual effort from designer, such as access to an unconventional innovative idea that is unparalleled. The problem is how AI technology can be employed innovatively in advertising as one of the recent trends? And how it can be compatible with the requirements of advertising era, where the research assumes that employing midjourney technology as one of artificial intelligence applications can be a helpful tool for designer in developing ideas on social media. Research aims to employ AI technology as a recent trend in advertising. The importance lies in the continuous competition and the need for modern technology to develop presented advertising ideas with higher efficiency in a way that doesn’t replace the presence of the designer and keeping pace with recent developments in advertising. Following the experimental approach on Facebook and Statistical approach using a closed questionnaire. Resulting in employing AI technology is an aid to designer does not cancel his innovative role, a strategy helps him get the largest possible number of ideas according to the words or sentences he enters that enable him accomplish more designs in less time creating attractive new ideas positively in any subject. | ||||
| Keywords | ||||
| Artificial intelligence technology; midjourney; social media | ||||
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