Towards an Integrated Framework for Historical Districts Rehabilitation Investment Management A Destination Branding Approach | ||||
| International Journal of Multidisciplinary Studies in Architecture and Cultural Heritage | ||||
| Volume 6, Issue 1, June 2023, Page 72-85 | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijmsac.2023.197059.1021 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Fayrouz Amin 
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| Teaching Assistant, Architecture Department, Suez Canal University | ||||
| Abstract | ||||
| In Egypt, city centers have a unique character that represents the beginning of the city and its architectural history. Most of those city centers are subject to demolition and removal at any time. There is a neglection of Investment Branding for Development Operations in Heritage and Valuable Areas, this is due to the lack of successful urban branded historic cities in many Egyptian cities, which could be of great importance as a tool to attract investments, and an essential component of the creating urban visual image. Branding has in the past been considered a fashionable and luxurious activity in the market. However, in today’s time of market globalization, branding is considered a necessity because with this process, destinations can fight faster and more efficiently for greater competitiveness. This research purpose is the promoting investment for historic districts redevelopment using destination branding strategy, through the development of destination branding strategy framework in Egypt. | ||||
| Keywords | ||||
| Destination branding; investment; historical districts rehabilitation; framework; urban branding; heritage preservation | ||||
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