Roots tourism, applied to the Greek communities in Egypt, A Historical Touristic study.
Abd Elsalam, A., sayed, M., Eyada, D. (2023). Roots tourism, applied to the Greek communities in Egypt, A Historical Touristic study.. EKB Journal Management System, 24(2), 345-366. doi: 10.21608/jaauth.2023.206196.1445
Azza Mohamed Abd Elsalam; mohammed Heragi Ahmed sayed; Doaa fathy aly mohamed Eyada. "Roots tourism, applied to the Greek communities in Egypt, A Historical Touristic study.". EKB Journal Management System, 24, 2, 2023, 345-366. doi: 10.21608/jaauth.2023.206196.1445
Abd Elsalam, A., sayed, M., Eyada, D. (2023). 'Roots tourism, applied to the Greek communities in Egypt, A Historical Touristic study.', EKB Journal Management System, 24(2), pp. 345-366. doi: 10.21608/jaauth.2023.206196.1445
Abd Elsalam, A., sayed, M., Eyada, D. Roots tourism, applied to the Greek communities in Egypt, A Historical Touristic study.. EKB Journal Management System, 2023; 24(2): 345-366. doi: 10.21608/jaauth.2023.206196.1445

Roots tourism, applied to the Greek communities in Egypt, A Historical Touristic study.

Journal of Association of Arab Universities for Tourism and Hospitality
Volume 24, Issue 2, June 2023, Page 345-366  XML PDF (1.11 MB)
Document Type: Original Article
DOI: 10.21608/jaauth.2023.206196.1445
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Authors
Azza Mohamed Abd Elsalam1; mohammed Heragi Ahmed sayed email orcid 2; Doaa fathy aly mohamed Eyada3
1Egyptian Higher Institute for Tourism and Hotels
2Faculty of Tourism and Hotels luxor University
3Egyptian Higher Institute For tourism &hotel
Abstract
Roots tourism is regarded one of the significant tourism patterns. It is a well-known pattern throughout the world and one of the resources of tourism income. In addition, it is being regarded an indirect advertising tool to Egypt and helps in reviving the historic tourism for the communities that lived before in Egypt. This patten could be regarded also as a good message from Egypt to all who lived before on its soil. Thus, the idea of this research crystalized to address the topic of roots tourism and its positive impacts on Egypt, particularly for the Greek communities, the focus of this study.

This study aims to apply the roots tourism to the Greek communities, who stay in Alexandria since ancient times. The Greek community arrived to Egypt since the Pharaonic late period until Modern History of Egypt.

The research followed an analytical descriptive method and a questionnaire was distributed to a random sample of tourist guides, who speak in Greek language, in addition to experts and officials of the tourism authorities, and also some of the Greek communities in Egypt.

The study concluded that Greek communities could be a vital market for the roots tourism and the Egyptian government already applied some initiatives in order to promote the roots tourism. Thus, according to a theoretical and field research, this study produced many recommendations, such as, the advertising campaigns and promotional materials for the Greek communities in Egypt to attract more tourists to Egypt as a tourism destination.
Keywords
Roots Tourism; Greek Community; Egyptian Society; Egyptian initiatives
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