Psychological Color and Texture in Marketing and Textile Printing Design
Abd El-Aziz, E., abdelraouff, A., El-Desoky, S., El-Bahrawy, G., Ezat, H., Abd El-Rahman, R., Hassabo, A. (2023). Psychological Color and Texture in Marketing and Textile Printing Design. EKB Journal Management System, 20(2), 265-275. doi: 10.21608/jtcps.2023.220500.1194
Eman Abd El-Aziz; Aya abdelraouff; Salsabiel S. El-Desoky; Ghadeer A. El-Bahrawy; Hager A. Ezat; Reham Abd El-Rahman; Ahmed G. Hassabo. "Psychological Color and Texture in Marketing and Textile Printing Design". EKB Journal Management System, 20, 2, 2023, 265-275. doi: 10.21608/jtcps.2023.220500.1194
Abd El-Aziz, E., abdelraouff, A., El-Desoky, S., El-Bahrawy, G., Ezat, H., Abd El-Rahman, R., Hassabo, A. (2023). 'Psychological Color and Texture in Marketing and Textile Printing Design', EKB Journal Management System, 20(2), pp. 265-275. doi: 10.21608/jtcps.2023.220500.1194
Abd El-Aziz, E., abdelraouff, A., El-Desoky, S., El-Bahrawy, G., Ezat, H., Abd El-Rahman, R., Hassabo, A. Psychological Color and Texture in Marketing and Textile Printing Design. EKB Journal Management System, 2023; 20(2): 265-275. doi: 10.21608/jtcps.2023.220500.1194

Psychological Color and Texture in Marketing and Textile Printing Design

Journal of Textiles, Coloration and Polymer Science
Volume 20, Issue 2, September 2023, Page 265-275  XML PDF (1.24 MB)
Document Type: Original Article
DOI: 10.21608/jtcps.2023.220500.1194
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Authors
Eman Abd El-Aziz1; Aya abdelraouff email 1; Salsabiel S. El-Desoky1; Ghadeer A. El-Bahrawy1; Hager A. Ezat1; Reham Abd El-Rahman1; Ahmed G. Hassaboorcid 2
1Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt
2National Research Centre (NRC), Textile Research and Technology Institute (TRTI), Pre-treatment and Finishing of Cellulose based Textiles Department (PFCTD), El-Behouth St. (former El-Tahrir str.), Dokki, P.O. 12622, Giza, Egypt
Abstract
Since the beginning of the 21st century, there has been a surge in interest in color research (and in sensory marketing in general). In addition to discussing emerging color research contained in this special issue, this article also provides a discussion of theoretical frameworks for understanding color and provides technical guidelines for creating color stimuli. This research focuses on the importance of colors and their impact on design and marketing in general and the design of textile printing in particular so that we increase customers' appetite for the product and study colors, tines, tones, shades, and wheel colors. We will not forget the role of texture in the design as it adds an aesthetic value to the design and upgrades it.
Keywords
Psychological Color; Texture; Marketing and Textile Printing
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