Psychological Color and Texture in Marketing and Textile Printing Design | ||||
Journal of Textiles, Coloration and Polymer Science | ||||
Volume 20, Issue 2, September 2023, Page 265-275 PDF (1.24 MB) | ||||
Document Type: Original Article | ||||
DOI: 10.21608/jtcps.2023.220500.1194 | ||||
View on SCiNiTO | ||||
Authors | ||||
Eman Abd El-Aziz1; Aya abdelraouff 1; Salsabiel S. El-Desoky1; Ghadeer A. El-Bahrawy1; Hager A. Ezat1; Reham Abd El-Rahman1; Ahmed G. Hassabo 2 | ||||
1Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt | ||||
2National Research Centre (NRC), Textile Research and Technology Institute (TRTI), Pre-treatment and Finishing of Cellulose based Textiles Department (PFCTD), El-Behouth St. (former El-Tahrir str.), Dokki, P.O. 12622, Giza, Egypt | ||||
Abstract | ||||
Since the beginning of the 21st century, there has been a surge in interest in color research (and in sensory marketing in general). In addition to discussing emerging color research contained in this special issue, this article also provides a discussion of theoretical frameworks for understanding color and provides technical guidelines for creating color stimuli. This research focuses on the importance of colors and their impact on design and marketing in general and the design of textile printing in particular so that we increase customers' appetite for the product and study colors, tines, tones, shades, and wheel colors. We will not forget the role of texture in the design as it adds an aesthetic value to the design and upgrades it. | ||||
Keywords | ||||
Psychological Color; Texture; Marketing and Textile Printing | ||||
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