THE ROLE OF ENVIRONMENTAL CARTOON ADVERTISEMENT IN DEVELOPING ENVIRONMENTAL CONCEPTS AND BEHAVIOR IN A SAMPLE OF CHILDREN | ||||
| Journal of Environmental Science | ||||
| Article 17, Volume 43, Issue 1, September 2018, Page 453-482 PDF (589.61 K) | ||||
| Document Type: Review Article | ||||
| DOI: 10.21608/jes.2018.30875 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Abdel Badee, Shaimaa, K1; Al-Qellini, Suzan, Y2; Zedan, Hanan, A1 | ||||
| 1Institute of Environmental Studies and Research, Ain Shams University | ||||
| 2Faculty of Arts, Ain Shams University | ||||
| Abstract | ||||
| This study belongs to the qualitative descriptive – analytical type of studies in which the two-fold sample-survey is used in its analytical and field aspects, using also the quasi-experimental method for identifying the impact of the independent variable on cartoon setting which is the environmental concepts and environmental behavior in a sample of children, using in this, the one-group designing. This study drives at identifying the role of environmental cartoon advertisements in developing environmental concepts and environmental behavior in a sample of children aged (8-10 yrs. old). The study sample is divided into two samples, the analytical sample represented in some environmental cartoon advertisements displayed on Mbc3 – MBC Masr – The First Channel) channels. It consists of (120) male/female students, divided equally into (60-males and 60 females), selected from Moustafa Kamel Primary Public School and Talaaeh El-Mostakbl (Futures Language School). The study uses a content analysis tool of environmental cartoon advertisements, designing the environmental concepts test and scale of pictured environmental behavior as a tool for collecting data. The study comes to that: there is a significant statistical difference between average scores of male and females on Development of Environmental Concepts Test post exposure to environmental cartoon advertisements. | ||||
| Keywords | ||||
| Television Advertisements; Environmental Advertisements – Cartoon Advertisements – Environmental Concepts – Environmental Behavior- Children | ||||
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