Investigating the Potential of E-sports Tourism in New Egyptian Tourism Cities | ||||
| International Journal of Tourism, Archaeology and Hospitality | ||||
| Article 9, Volume 3, Issue 2, July 2023, Page 149-161 PDF (1 MB) | ||||
| Document Type: Research Articles | ||||
| DOI: 10.21608/ijtah.2023.190662.1070 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Haidy Elsaid   ; Maryam Ahmed Fathallah
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| Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt. | ||||
| Abstract | ||||
| The rapid evolution of e-sports has made it an interesting phenomenon for many tourism cities in terms of tourism growth and new cities awareness. Similar to traditional sports, e-sports have significant economic impacts and the potential to be a tourism motivator and a new market for tourism destinations, that could be used for attracting tourists, increasing tourist expenditure, and developing city branding. However, there is a lack of research concerning e-sports events as a sports events tourism and how they could be a great motivator for thousands of tourists. Accordingly, this paper aims to investigate the potential for e-sports tourism in the Egyptian destination, especially the new cities, such as Alamein city and the New Administrative Capital which have numerous resources that may provide great opportunities for hosting e-sports events. The study uses qualitative research with a phenomenological approach to investigate Egypt as an e-sports tourism destination and describe the state of e-sports events in Egypt. The findings of the study demonstrate that e-sports tourism is growing rapidly and has a positive influence on tourism destinations’ branding and economic development. Therefore, the study recommends expanding the e-sports events in Egypt and considering e-sports tourism as a vital resource for sustainable tourism in the future. | ||||
| Keywords | ||||
| E-sports events; E-sports Tourism; Venue requirements; Sports events tourism | ||||
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