Factors Affecting Purchase Intention Toward Solar System in Lebanon | ||||
| التجارة والتمويل | ||||
| Article 17, Volume 43, Issue 3, September 2023, Page 152-184 PDF (1.3 MB) | ||||
| DOI: 10.21608/caf.2023.317360 | ||||
 View on SCiNiTO | ||||
| Author | ||||
SOUMAYA Kaakour
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| Beirut Arab University | ||||
| Abstract | ||||
| Solar system technology plays a critical role in the creation of income-generating activities, better health care, and contact to a contemporary and powerful bright source that could allow workers and people to work and study longer hours. Lebanon attempts to expand its countrywide electrical n etworks have been hindered by the absence of evaluating and organizational changes in the control industry, despite national initiatives backed by donors. This research aimed to investigate the impact of the five following factors environmental concern, environmental awareness, government initiative, technology anxiety and cost concern on the purchase intention of solar system. A quantitative approach was used, and data was gathered online using Google Forms. Survey questionnaire were distributed to Lebanese citizens from a variety of backgrounds. Only 300 of the 350 respondents were collected. The data has been analyzed by using statistical software SPSS, including reliability and validity assessments of the measurements and hypothesis testing results. The results showed that all hypotheses are positively related expect the association between technology anxiety and purchase intention of solar system. However, the study also revealed several limitations and identified potential directions for future research | ||||
| Keywords | ||||
| Environmental Concern; Environmental Awareness; Government Initiative; Technology Anxiety; Cost Concerns; and Purchasing Intention | ||||
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