Ethical Practices and Tourists’ Behavioral Intentions: The Case of European Potential Tourists
Maaiah, B., Al-Badarneh, M., Alkilany, S., Ababneh, A., Al-Ababneh, M. (2023). Ethical Practices and Tourists’ Behavioral Intentions: The Case of European Potential Tourists. EKB Journal Management System, 11(11), 33-51. doi: 10.21608/shedet.2023.318772
Bashar Shukri Maaiah; Mohammad Al-Badarneh; Saaherah Basil Alkilany; Abdelkader Ababneh; Mukhles Al-Ababneh. "Ethical Practices and Tourists’ Behavioral Intentions: The Case of European Potential Tourists". EKB Journal Management System, 11, 11, 2023, 33-51. doi: 10.21608/shedet.2023.318772
Maaiah, B., Al-Badarneh, M., Alkilany, S., Ababneh, A., Al-Ababneh, M. (2023). 'Ethical Practices and Tourists’ Behavioral Intentions: The Case of European Potential Tourists', EKB Journal Management System, 11(11), pp. 33-51. doi: 10.21608/shedet.2023.318772
Maaiah, B., Al-Badarneh, M., Alkilany, S., Ababneh, A., Al-Ababneh, M. Ethical Practices and Tourists’ Behavioral Intentions: The Case of European Potential Tourists. EKB Journal Management System, 2023; 11(11): 33-51. doi: 10.21608/shedet.2023.318772

Ethical Practices and Tourists’ Behavioral Intentions: The Case of European Potential Tourists

Shedet
Volume 11, Issue 11, September 2023, Page 33-51  XML PDF (1.24 MB)
Document Type: research articles
DOI: 10.21608/shedet.2023.318772
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Authors
Bashar Shukri Maaiah1; Mohammad Al-Badarnehorcid 2; Saaherah Basil Alkilany3; Abdelkader Ababneh4; Mukhles Al-Ababnehorcid 5
1Faculty of tourism and Hospitality/ Head of tourism Management department
2Department of Hotel Management, Faculty of Tourism and Hotel Management, Yarmouk University, Jordan.
3Department of Hotel Management, Faculty of Tourism and Hotel Management, Yarmouk University
4Department of Travel and tourism, Faculty of tourism and Hotel Management, Yarmouk university
5Department of Hotel and Tourism Management, Al-Hussein Bin Talal University
Abstract
Recently, ethical tourism has been a research interest but not yet a mature marketing tool for tourist destinations. A decade ago, scholars began studying the effectiveness of ethical concerns in tourism as perceived by private organizations. This study attempts to examine tourists' behavioral intentions based on four dimensions of ethical tourism (tourists' rights, socio-economic concerns, environmental concerns, and cultural concerns). The study sample comprises 567 respondents, considered potential tourists from five European countries (Germany, the UK, France, Spain, and Italy). The study results showed a strong positive effect of tourists' rights on destination choice and willingness to pay more. For the socio-economic, environmental, and cultural concerns, moderate effect on the destination choice and willingness to pay more were found except for the effect of environmental concerns on the willingness to pay more. Theoretical and managerial implications were suggested based on the study findings.
Keywords
Marketing; Destination; Ethical Tourism
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