Exploring the Influence of Cosplay on Men's Fashion: A Design-based Marketing Perspective | ||||
| International Design Journal | ||||
| Article 19, Volume 13, Issue 6, November and December 2023, Page 313-321 PDF (902.85 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2023.319431 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Rodania Mohamed Rashad | ||||
| Lecturer at Readymade garments dept, Faculty of applied arts, Damietta Univ., | ||||
| Abstract | ||||
| This research aims to explore the influence of cosplay on men's fashion from a design-based marketing perspective. The study seeks to analyze how cosplay, as a vibrant and expressive subculture, shapes the design elements, aesthetics, and consumer preferences in men's fashion. By examining the interplay between cosplay and fashion design, this research provides valuable insights into the potential opportunities and challenges for brands and marketers in leveraging the influence of cosplay to engage with the male consumer market. The research aims to address the following questions: How does cosplay impact the design elements and aesthetics of men's fashion? What are the consumer perceptions and preferences regarding cosplay-inspired designs in men's fashion? What are the potential marketing strategies that brands can employ to effectively engage with the cosplay-influenced male fashion market through innovative design concepts and targeted campaigns? The objective is to harness the Cosplay culture to craft a distinctive and immersive marketing strategy that elevates the men's fashion shopping experience, engages customers, and cultivates a community of dedicated followers. As the following: The study aims to explore how cosplay influences the design elements and aesthetics of men's fashion. The research seeks to understand consumer perceptions and preferences towards cosplay-inspired designs in men's fashion. The study aims to identify effective marketing strategies for brands to engage with the cosplay-influenced male fashion market | ||||
| Keywords | ||||
| Cosplay; Men’s Fashion Design; Marketing | ||||
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