Internet Perceived Benefits influence on Online Shopping Intention: Moderating effect of COVID-19 Awareness | ||||
| المجلة العلمية للدراسات التجارية والبيئية | ||||
| Article 19, Volume 14, Issue 3, July 2023, Page 923-974 PDF (482.11 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jces.2023.321479 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Wegdan Mahmoud Haggag* 1; Eman Salah Elmantawy* 2; Amany Atef Elbeheri* 1 | ||||
| 1Business Management Lecturer – Faculty of Commerce, Tanta University | ||||
| 2Business Management Lecturer – Faculty of Commerce, Kafrelsheikh University | ||||
| Abstract | ||||
| This paper is focusing on identify how the perceived benefits of internet may have effect on online shopping intention, and how the awareness of COVID-19 pandemic has effect as a moderating variable between acceptance of internet as a shopping tool and increasing shopping intension of the Egyptian consumers.The internet perceived benefits are identified by: perceived risk, perceived usefulness, perceived ease of use and perceived enjoyment. Data is collected using questionnaire collected from a sample of 374 using online shopping for clothing. The findings show that internet perceived benefits have a positive significant impact on online shopping, and the awareness of COVID-19 pandemic has increased the intention of online shopping, which means; the moderation variable positively affects the dependent variable through the independent variable. | ||||
| Keywords | ||||
| Online shopping; Internet Perceived benefits; Perceived usefulness (PU); Perceived ease of use (PEOU); Perceived enjoyment (PE); Perceived risk (PR); the awareness of COVID-19 | ||||
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