Quality Standards in Advertising Campaigns design in relation to Customer satisfaction level A Comparative Study of Telecommunication Companies in Egypt | ||||
| International Design Journal | ||||
| Article 9, Volume 14, Issue 1 - Serial Number 59, January and February 2024, Page 111-129 PDF (1.75 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2024.329263 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Wesam M. Ayada1; Nouran shatela2 | ||||
| 1Associate professor, Advertising Dept., Faculty of applied arts, Damietta University | ||||
| 2lecturer- Advertising Dep. Faculty of applied arts – Damietta University- Egypt | ||||
| Abstract | ||||
| It is well acknowledged that the calibre of advertising design and customer satisfaction are key factors in the development of buying intentions. The ideas are crucial for businesses to maintain customers and build a sustainable competitive edge. Numerous academic articles imply that there is a crucial connection between these two factors, which is also a crucial factor in determining brand equity and client loyalty. By empirically evaluating the effects of design quality on customers' perceptions and satisfaction, this study will shed light on its purpose. The SERVQUAL model and other measuring techniques will be used in this study to explore and analyse the situation. To investigate the distinctive antecedent causes and subsequent effects, many approaches are used. The analysis of a sample of television commercials for Egyptian telecommunications companies will form the basis for the major conclusions during the month of Ramadan. The research's findings will be thoroughly addressed and supported by statistical data. Additionally, another study should be taken into account to acquire more data that were unavailable due to the constraints of this study | ||||
| Keywords | ||||
| Advertising Campaigns Design; Quality’Standard | ||||
|
Supplementary Files
|
||||
| References | ||||
|
1- Anderson, E. and M. Sullivan (1993). “The Antecedents and Consequences of Customer Satisfaction for Firms.” Marketing Science 12(2 (Spring)): 125-143.
2- Anderson, E. and M. W. Sullivan (1991). Intra-Industry Differences in the Impact of Product Performance on Customer Satisfaction, University of Michigan-School of Business Administration.
3- Albion, M. S., & Farris, P. W. (1981). The advertising controversy: Evidence on the economic effects of advertising. Boston, MA: Auburn House Publishing.
4- Amira Kadry, (2017, The Role of Composition in Advertising Design ,Journal of applied Art& Science,4,1(January),P.1.
5- Mohamed Hazem Mohamed Taha Hussein Abdalla, (2015) Remixing as a phenomenon in the Arabic visual language- Graphic Design between modernism and post-modernism, Journal of applied Art& Science,2,1(April),P.15.
6- Ammani, P. (2012). Friend or a foe. Understanding the client agency relationship in advertising industry. Romanian. Journal of Marketing, 7(1), 40–49.
7- Arens, W. F., Schaefer, D. H., & Weigold, M. (2009). Essentials of contemporary advertising (2th ed.). New York, NY: McGraw-Hill.
8- Armstrong, J. S. (1996). Where the suckers moon: An advertising story. How should firms select advertising agencies? Journal of Marketing, 60(3), 131–133.
9- Bachnik, K. (2010). Selected strategies to stimulate innovation and creativity — Examples. In R. Nowacki, & M. W. Staniewski (Eds.). An innovative approach to business management (pp. 65–77). Warsaw: Difin
10- Cagley, J. W., & Roberts, R. (1984). Criteria for advertising agency selection: An objective appraisal. Journal of Advertising Research, 24(2), 27–31.
11- Crosby, L. A., & Stevens, N. (1987). Effects of relationship marketing on relationship satisfaction, retention and prices in the life insurance industry. Journal of Marketing Research, 24 (November), 404-411.
12- Danaher P. J., & Haddrel, V. (1996). A comparism of question scales used for measuring customer satisfaction. International Journal of Service Industry Management, 4, 4-26.
13- Gallarza, M. G., & Gil S. I. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students' travel behavior. Tourism Management, 27(3), 437-452.
14- Hyndman, R & Kostenko, A (2007). Minimum sample size requirements for seasonal forecasting models. Foresight, 6, 12-15.
https://www.dailynewsegypt.com/2018/04/18/etisalat-adds-1-1m-customers-expense-orange-vodafone/ | ||||
|
Statistics Article View: 97 PDF Download: 156 |
||||
