An Innovative Methodology in Neuromarketing for Supporting Technology- Enabled Companies | ||||
| International Design Journal | ||||
| Article 34, Volume 14, Issue 1 - Serial Number 59, January and February 2024, Page 491-504 PDF (1.87 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2024.330635 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Maysoon Mohamed qutb1; Mai Nada2; Abeer Azmy3 | ||||
| 1Faculty of Applied Arts, Helwan University | ||||
| 2Associate Professor, Advertising Dept., Faculty of Applied Arts, Helwan University, Giza, Egypt | ||||
| 3Teacher Assistant, Media and Graphics dept., School of Applied Arts, Badr University | ||||
| Abstract | ||||
| In today's rapidly evolving technological landscape, technology companies face evolving challenges in establishing and strengthening their brands. To address these challenges, this research introduces a novel approach that integrates advanced neuroscientific tools with marketing strategies, aiming to revolutionize the support provided to technology-enabled companies. The primary objectives of this study are twofold. First, it aims to develop a cutting-edge neuromarketing methodology that seamlessly combines neuroscientific tools with marketing strategies. This innovative approach seeks to offer a comprehensive understanding of consumer behavior and emotions, surpassing the limitations of traditional marketing techniques. Second, the research endeavors to evaluate the effectiveness of this methodology by analyzing a diverse array of samples. This analysis aims to uncover the methodology's ability to decipher and interpret consumer responses and emotions directed towards technology-enabled companies, shedding light on the intricate relationship between technology brands and consumers. The research employs an analytical descriptive methodology to comprehensively scrutinize various application samples. This analytical approach serves as a rigorous foundation for evaluating the practicality and potential transformative impact of the proposed neuromarketing methodology. The significance of this research is threefold. Firstly, it contributes to the advancement of neuromarketing by presenting an innovative methodology tailored to the unique needs of technology-enabled companies. This approach has the potential to redefine how consumer behavior is analyzed within the realm of technology brands. Secondly, the study offers actionable insights for marketers and technology companies, empowering them to optimize marketing strategies and enhance brand support, ultimately bolstering their competitive position in the technology-driven marketplace. Lastly, by bridging the gap between neuroscientific principles and marketing practices, this research establishes a robust academic foundation for further exploration within the domain of neuromarketing, enriching the theoretical framework for the study of marketing and technology-enabled companies | ||||
| Keywords | ||||
| Neuromarketing; Branding; Tech-enabled companies | ||||
| References | ||||
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