Promoting Meditation Tourism in Egypt | ||||
| مجلة المعهد العالي للدراسات النوعية | ||||
| Volume 4, Issue 3, January 2024, Page 815-841 PDF (580.91 K) | ||||
| Document Type: البحوث والدِّراسات. | ||||
| DOI: 10.21608/hiss.2024.331496 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| رجاء فوزي محمد السيد | ||||
| كلية سياحة وفنادق جامعة حلوان، قسم الدراسات السياحية | ||||
| Abstract | ||||
| Egypt is known for its rich history and ancient architecture, but it also has the potential to become a destination for meditation tourism. This paper explores the benefits of meditation, the growth of wellness tourism, and the potential for Egypt to tap into this market. The study aims to explore the benefits of meditation and assess the potential for meditation tourism in Egypt, investigate the motivations and interests of potential meditation tourists in Egypt, and identify their package preferences. An online survey was conducted to assess Egypt's capability to tap into this market, with 108 complete responses collected between July and September 2023. The hypothesis tested suggests a significant impact of effective marketing and promotional materials on considering travel to Egypt for meditation purposes. The findings highlight the potential benefits of promoting meditation tourism, including diversifying the tourism product, stimulating economic growth, and promoting sustainability. The statistical analysis provides valuable information about participant demographics, the effectiveness of marketing materials, and the impact of word-of-mouth recommendations. These insights enable tourism stakeholders to develop tailored strategies, target specific demographic segments, and foster positive customer experiences to attract potential visitors. | ||||
| Keywords | ||||
| Meditation tourism; Egypt; Promoting; Wellness tourism | ||||
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