The Role of the Natural User Interface (NUI) in Creativity to Design Animated Advertising | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 22, Volume 5, Issue 1, January 2024, Page 304-314 PDF (1.26 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2023.219023.1294 | ||||
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| Authors | ||||
Asmaa Shapan   1; Jihan Hussien Wahba2; Marwa Adel Attia3
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| 1ACU University, Faculty of Design and Creative Arts, Graphic Design and Multimedia Programe, Cairo, Egypt | ||||
| 2Professor of Design Department of Advertising, Faculty of Applied Arts, at Helwan University& Head of Media Department at BUC Cairo, Egypt | ||||
| 3Lecturer Department of Advertising, Faculty of Applied Arts, at Helwan University, Cairo, Egypt | ||||
| Abstract | ||||
| With the huge technological and development in the field of communication and information technology, data entry methods have evolved from Graphical User Interface (GUI) to Natural User Interface (NUI), from mouse and keyboard to speech and gesture, Natural User Interface (NUI) is a recent topic. In HCI (Human-computer Interaction), natural input methods such as touch, sound, and gestures are used, The design of Animated Advertising began to take multiple dimensions to spread advertising ideas in many and varied ways, to attract the attention of the recipient in a non-stereotypical way for the longest possible period, and the research problem is summarized in determining the extent to which it is possible to benefit from the use of the natural user interface (NUI) in designing Animated Advertising as a technology based on artificial intelligence AI? And how does the natural user interface (NUI) help in developing the advertising idea? Thus, the research aims to highlight the role of the natural user interface (NUI) to develop advertising ideas to suit the recipient in the current era in an innovative way to increase the effectiveness of advertising. The importance of the research is determined by studying the natural user interface, NUI, as a technology based on artificial intelligence (AI), and employing it in designing animated advertising to enhance the mental image, as the natural user interface, NUI, allows for smoother interactions and provides innovative forms of interaction. | ||||
| Keywords | ||||
| Natural User Interface (NUI) 1#; Graphical User Interface (GUI) #2; Human Computer Interaction (HCI) #3 | ||||
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