The Role of Artificial Intelligence in Enhancing the Creativity of Designers and Supporting Photographers in the Field of Producing Photographic Images and Designing Advertisements | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 24, Volume 5, Issue 1, January 2024, Page 325-344 PDF (2.04 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2023.219320.1297 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Rania Abou Shanab  ; Heba Fayad
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| The Higher Institute of Applied Arts Fifth Statement, Egypt | ||||
| Abstract | ||||
| Artificial intelligence (AI) plays an important role in enhancing creativity for designers and supporting photographers in the field of design and advertising. AI can help improve the quality of photographic images, enhance brightness, color, and sharpness, and can also analyze data and provide suggestions for appropriate adjustments.AI can be used in editing and modifying photographic images to fit the advertising idea. Thanks to AI designers and photographers can improve their productivity and increase the speed of completion and advertisements can achieve better results through analyzing customer data and adjusting the output and planning appropriate actions to achieve the desired goal. In conclusion, AI represents a digital revolution in the field of advertising and design, providing designers and photographers with an opportunity to improve their creativity and the quality of their output, and supporting them in executing complex tasks and achieving desired goals easily and effectively. The research problem revolves around the following question: How can artificial intelligence applications be utilized to enhance the quality of advertising photographic images and enrich the creative design of advertising elements?Research objective: To benefit from artificial intelligence applications in improving advertising photographic images and design to enhance the effectiveness of creative design, and to study how artificial intelligence can be used to edit and modify photographic images to suit the design and advertising idea Research significance Keeping up with the global trend in using artificial intelligence in the advertising field, and clarifying the effectiveness of artificial intelligence technology in improving the capture of advertising photographic | ||||
| Keywords | ||||
| Artificial intelligence (AI); creative design; advertising photographic images; advertising design | ||||
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