1           Aaker, D. A. Managing brand equity. Ontario: The Free Press. 1991.

2           Aaker David and Marcum Andrew. “The drivers of brand loyalty may surprise you,”  AMA, American Marketing Association ,January 1, 2017. https://www.ama.org/publications/MarketingNews/Pages/what-drives-brand-loyalists.aspx (accessed January 1, 2019).

3           American Marketing Association. “Brand loyalty definition”. AMA.com https://www.ama.org/search/pages/results.aspx?k=brand%20loyalty (accessed December 12, 2018).

4           Beattie, Andrew. “The story behind Google’s success”. Investopedia, Oct 12, 2018. https://www.investopedia.com/articles/personal-finance/042415/story-behind-googles-success.asp 

5           Ciotti, Gregory.”Why Real Brand Loyalty Starts with Shared Values” Help Scout, 15 May, 2016. https://www.helpscout.net/blog/brand-loyalty/

6           Crescitelli, Edson and Figueiredo, Júlio Bastos. “Brand Equity Evolution: a System Dynamics Model”. Brazilian Administration Review, 6 (2009) 2: 101-117. www.anpad.org.br/bar (accessed December, 2018)

7           Dasteel, Jeb. “Customer Loyalty Is Dead. Long Live Engagement!.” Forbes, 28 March,2014. https://www.forbes.com/sites/oracle/2014/03/28/customer-loyalty-is-dead-long-live-engagement/#4d10612f5fef (accessed September, 2018).

8           DeMers, Jayson. “Is The Concept Of Brand Loyalty Dying?,” Forbes, June 9, 2017. https://www.forbes.com/sites/jaysondemers/2017/06/09/is-the-concept-of-brand-loyalty-dying/#2870af345b52

9           Dowson, Thomas. ”Shared values in Brand storytelling” Branding Strategy Insider.  April 03, 2013. https://www.brandingstrategyinsider.com/2013/04/shared-values-in-brand-storytelling.html#.W92o3aeB2DV

10        Dowson, Thomas. “The power of Brands lies in shared values”. Branding Strategy Insider.  April 30,  2012 https://www.brandingstrategyinsider.com/2012/04/the-power-of-brands-lies-in-shared-values.html#.W-VJW6eB2DU

11        E360. “Google’s 10 core values” Elements – 360, November 16, 2015. https://element-360.com/googles10corevalues/ (accessed October 29, 2018).

12        Forsido, Mulugeta Z . “Brand loyalty in Smartphone”. Master Thesis, Uppsala Universitet, Sweden. 2012.

13        People Metrics “Enhancing the Customer Experience and Engagement in Retail” Most Engaged Consumers, http://info.peoplemetrics.com/hs-fs/hub/221727/file-2339617306-pdf/PDFs/CE-Study-Retail.pdf

14        Gommans, Marcel,  Krishnan, Krish S. and  Scheffold, Katrin B. “From Brand Loyalty to E-Loyalty: A Conceptual Framework” Journal of Economic and Social Research 3(1) 2001, 43-58.

15        Kasolowsky, Naomi. “Maintaining Customer Loyalty” Marketing Insights,January/February2014, American Marketing Association https://www.ama.org/publications/MarketingInsights/Pages/Maintaining-Customer-Loyalty.aspx

16        Katsen, Paul “Facebook’s Shared Value Status: It’s Complicated” Stanford Social Innovation Review, Informing and inspiring leaders of social change, August 23, 2013. https://ssir.org/articles/entry/facebooks_shared_value_status_its_complicated

17        Kim, Dan J. , Ferrin, Don and Rao, H. Raghav. “A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents” Science Direct, Decision support system,Elsevier,  44 (2008) 2: 544-564.

18        Knox, Simon and Walker, David Measuring and managing brand loyalty, Journal of strategic marketing, 9 December vol. 9 (2010) 2: 111-128, https://doi.org/10.1080/713775733

19        Kramer, Mark R and Pfitzer, Mark. “The Ecosystem of Shared Value” Harvard Business Review. October issue, 2016. https://hbr.org/2016/10/the-ecosystem-of-shared-value

20        Lechner, Simon. “The creation of a Brand Case study: LangPerform” Thesis,Tampere University of Applied Sciences, Business School, BBA International Business. 2007.

21        Levy, Steven. How Google Thinks, Works, and Shapes our lives: Simon & Schuster, United States of America. 2011.

22        Marketing wit. “4 Key Factors That Influence the Buying Decisions of Consumers” April, 9 2018; https://marketingwit.com/factors-that-influence-buying-decisions-of-consumers 

23        Market Business News Brand loyalty – definition and meaning” MBN. https://marketbusinessnews.com/financial-glossary/brand-loyalty/

24        MTAB.” 3 Ways to Measure Customer Loyalty” Global market research analysis, visualization and insight, 5 November, 2018. https://www.mtab.com/3-ways-to-measure-customer-loyalty/

25        Nakhi, Rania ” Design Centricity as a powerful Branding strategy” Faculty to Factory, The 5^th international conference of faculty of Applied arts, 23-24 April 2018,Egypt.

26        Opzeeland, Pascal Van. “6 Effective Methods for Measuring Customer Loyalty, User Like” Customer Communication, 14 June, 2016.  https://www.userlike.com/en/blog/measure-customer-loyalty

27        Ouden, Elke den Innovation Design, Creating Value for People, Organizations and Society, Springer London Dordrecht Heidelberg New York. 2012.

28        Porter, Michael E. and Kramer, Mark R “ Creating shared Value” Harvard Business Review, January- February 2011 issue, https://hbr.org/2011/01/the-big-idea-creating-shared-value 

29        Schmidt, David. “Why Business Design is the Most Important Skill of the Future” Medium Muz li.  January 16, 2018 https://medium.muz.li/why-business-design-is-the-most-important-skill-of-the-future-b0ed451003c7

30        Tabish, Muhammad, Hussain, Syed Furqan and Saher Afshan. “Factors That Affect Brand Loyalty: A Study of Mobile Phone Industry of Pakistan” KASBIT Business Journal (KBJ), Vol. 10, (December 2017) : 151-170.

31        Thompson, Andrew. “Google’s Generic Strategy & Intensive Growth Strategies”Panmore, Business, Management,  JANUARY 28, 2017. http://panmore.com/google-generic-strategy-intensive-growth-strategies

32        Thompson, Andrew “Google’s Mission Statement and Vision Statement (An Analysis)”. Panmore, Business Management, September 6, 2018 http://panmore.com/google-vision-statement-mission-statement

33        Vise, David and Malseed, Mark .  “The google story inside the hottest business, Media technology success of our time” Summaries. Com and www.thegooglestory.com. 2006. http://qcseminars.com/files/2011/01/thegooglestory.pdf

34        Wel, Che Aniza Binti Che, , Alam, Syed Shah, and Nor, Sallehuddin Mohd, “Factors Affecting Brand Loyalty: An Empirical Study in Malaysia” Australian Journal of Basic and Applied Sciences, 5(12) (2011): 777-783.

35        Will Kenton “What is brand loyalty” Investopedia,Small business. Mar 30, 2018 https://www.investopedia.com/terms/b/brand-loyalty.asp