The Impact of Applying Corporate Governance on Achieving Competitive Advantage by Applying It to Egypt Air | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Volume 25, Issue 1, December 2023, Page 278-291 PDF (1.04 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2024.250037.1530 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Eman Reda El-Sehiely 
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| Faculty of Tourism and Hotels, Suez Canal University | ||||
| Abstract | ||||
| This study aims to identify the extent to which governance contributes to achieving competitive advantage at Egypt Air. the final sample consisted of 542 person responded with the questionnaire. The study found that there is a deficiency in awareness among employees of Egypt Air about the concept of governance. Governance is also great important in raising the level of performance of airline companies and achieving competitive advantage. Which is considered the key to the success of business organisations, the ability to develop, increasing revenues, and developing the national economy. IN the light of these results, several recommendations were proposed, the most important of which is the need for Egypt Air to educate its employees about importance of corporate governance and its positive role in achieving competitive advantage, through implementing training courses to familiarize them with corporate governance and the necessity of implementing its rules and their effective Impact in improving performance efficiency and strengthening customer confidence in the company. | ||||
| Keywords | ||||
| Governance; competitive advantage; Egypt Air | ||||
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