Investigating The Factors that affect Egyptian Consumer’s Online Purchase Intention during The Covid-19 Pandemic | ||||
| المجلة العلمية للدراسات التجارية والبيئية | ||||
| Article 61, Volume 14, Issue 4, October 2023, Page 1095-1131 PDF (582.43 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jces.2023.337578 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Monica Adel Fakhry* 1; Hazem Rasheed Gaber* 2; Niveen Mohamed El Saghier* 3 | ||||
| 1Researcher in Masters of Business Administration Arab Academy of Science, Technology and Maritime Transport | ||||
| 2Associate Professor in Business Administration Arab Academy of Science, Technology and Maritime Transport | ||||
| 3Professor in Business Administration Arab Academy for Science, Technology and Maritime Transport, Egypt | ||||
| Abstract | ||||
| During the health crisis, governmental authorities have undertaken a series of safety steps aimed at mitigating the transmission of COVID-19. As a result, there was a shift in consumer behavior pertaining to routine activities, hence creating a new market for internet companies. The objective of this study is to examine the factors that impact the intention of Egyptian customers to engage in online purchases within the COVID-19 pandemic. By acknowledging multiple components and focusing on the measures used to assess the connections. The objective of this study is to evaluate the present condition of online shopping within the Egyptian market, analyze the effects of the COVID-19 pandemic on businesses, aid consumers in promoting online shopping, and provide recommendations for its enhancement. The construction of the conceptual framework was based on a comprehensive literature review. The present study employed a quantitative research methodology to do an empirical examination of Egyptian consumers. The study involved distributing a self-administered questionnaire to Egyptian consumers with the aim of evaluating the impact of the Covid-19 pandemic on their inclination to engage in online shopping. The data collected from the questionnaire was analyzed using covariance-based structural equation modeling (CB-SEM) with the assistance of AMOS software. The findings of this research demonstrated a statistically significant positive association between individuals' perceptions of ease of use, perceived risk, attitude towards online shopping, subjective norms, fear of the Covid-19 pandemic, and their propensity to engage in online purchasing. Nevertheless, the study found no statistically significant relationship between the perceived usefulness and perceived behavioral control factors and the intention to engage in online purchasing. Additionally, this research contributes to a comprehensive empirical analysis of consumer purchase intentions in developing nations. This analysis aids in the expansion of both the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), while also addressing the existing gap in knowledge by shedding light on the intricate relationship between perceived ease of use, perceived risk, attitude towards online shopping, subjective norms, fear of Covid-19, perceived usefulness, perceived behavioral control, and online purchase intentions during the Covid-19 pandemic. | ||||
| Keywords | ||||
| Egypt; online purchase intention; Covid-19 pandemic; perceived ease of use | ||||
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