The effectiveness of Anamorphic Illusion Technology in enhancing brand loyalty and creating lasting impact on target audience | ||||
| International Design Journal | ||||
| Article 25, Volume 14, Issue 2 - Serial Number 60, March and April 2024, Page 313-340 PDF (1.45 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2024.339570 | ||||
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| Authors | ||||
Wesam M. Ayada  1; Menna B. Abdullah2
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| 1Professor, Advertising Dept., Faculty of applied arts, Damietta University | ||||
| 2Assistant Lecture, Advertising Dep.Faculty of applied art, Damietta University, | ||||
| Abstract | ||||
| In today’s fast-paced and crowded world, it’s essential for companies to differentiate themselves from the competition and reach prospective clients. Creative anamorphic advertising can assist in achieving this objective by leaving a lasting impact on consumers by reaching them in unexpected locations and methods. Anamorphic projection creates an illusion of reality. It is used in various fields, including cinema and art, to create a realistic and immersive viewing experience. By projecting a distorted image and then correcting the distortion when viewed from the correct angle, anamorphic projection can give the viewer a sense of depth, perspective, and a more immersive visual experience. Anamorphic advertising can increase user interaction. People will take a moment to comprehend the image, talk about it, and relate their personal experiences to others, this cutting-edge anamorphic advertising technology not only invites people to participate but also increases consumer engagement with the brand or product featured in the ad. Whether it’s to purchase the product or spread word-of-mouth information.Their striking visual impact creates a lasting impression, brand will be associated with creativity and innovation, increasing the likelihood of a potential customer remembering the message. The purpose of the research is to utilize anamorphic illusion technology to create a powerful visual impact and enhance consumer engagement, confirming the effectiveness of anamorphic illusion technology in creating strong bonds between the brand and its customers, and illustrating the extent of the impact of anamorphic illusion technology on brand loyalty and purchasing decisions. Methodology/approach: The research follows the descriptive approach by analyzing some advertising models based on the use of anamorphic illusion technology and its role in influencing the audience. Then followed by by an analytical approach to investigate the impact of the use of anamorphic illusion technology to achieve the required loyalty to the brand. In addition to quantitative approach in order to understand the effect of the phenomenon on stimulating consumer purchasing behavior and its role in building loyalty towards the brand in the long term and maintaining the institution’s position among its competitors. Findings: Anamorphic illusion technology creates strong bonds between the brand and its customers, increases consumer interaction with the brand or product. Anamorphic illusion technology creates a powerful visual effect and enhances consumer engagement, it is works to surprise and engage audiences, leaving a lasting impact on the minds of viewers, feelings generated by anamorphic illusion technology stimulate purchasing behavior and build brand loyalty and it is a smart choice for companies to excel in the world of advertising and establish a brand in the markets. Originality/value Investigation of the effectiveness of Anamorphic Illusion Technology in enhancing brand loyalty and creating lasting impact on target audience | ||||
| Keywords | ||||
| Anamorphic illusion technology; Brand loyalty | ||||
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