A proposed model to estimate the most important factors affecting customer satisfaction with Egyptian handicrafts A case study in the area of (Khan Al-Khalili - Al-Azhar - Al-Fustat)
الشرقاوي, Ù. (2024). A proposed model to estimate the most important factors affecting customer satisfaction with Egyptian handicrafts A case study in the area of (Khan Al-Khalili - Al-Azhar - Al-Fustat). EKB Journal Management System, 38(1), 1343-1366. doi: 10.21608/sjrbs.2024.260377.1588
نسرين السعيد منصور حسن الشرقاوي. "A proposed model to estimate the most important factors affecting customer satisfaction with Egyptian handicrafts A case study in the area of (Khan Al-Khalili - Al-Azhar - Al-Fustat)". EKB Journal Management System, 38, 1, 2024, 1343-1366. doi: 10.21608/sjrbs.2024.260377.1588
الشرقاوي, Ù. (2024). 'A proposed model to estimate the most important factors affecting customer satisfaction with Egyptian handicrafts A case study in the area of (Khan Al-Khalili - Al-Azhar - Al-Fustat)', EKB Journal Management System, 38(1), pp. 1343-1366. doi: 10.21608/sjrbs.2024.260377.1588
الشرقاوي, Ù. A proposed model to estimate the most important factors affecting customer satisfaction with Egyptian handicrafts A case study in the area of (Khan Al-Khalili - Al-Azhar - Al-Fustat). EKB Journal Management System, 2024; 38(1): 1343-1366. doi: 10.21608/sjrbs.2024.260377.1588

A proposed model to estimate the most important factors affecting customer satisfaction with Egyptian handicrafts A case study in the area of (Khan Al-Khalili - Al-Azhar - Al-Fustat)

المجلة العلمية للبحوث والدراسات التجارية
Volume 38, Issue 1, March 2024, Page 1343-1366  XML PDF (442.96 K)
Document Type: المقالة الأصلية
DOI: 10.21608/sjrbs.2024.260377.1588
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Author
نسرين السعيد منصور حسن الشرقاوي email
Associate Professor in business administration Administrative Sciences King salman international university
Abstract
The past years have witnessed great momentum for the development of craft and heritage industries in Egypt, as some laws and legislation were issued and amended that aim to develop the industry and provide financing and technical components to advance it and enhance its competitive capabilities to keep pace with Egypt’s Vision 2030. These policies also aimed to integrate these industries into the sector. Officially, many entities concerned with supporting craft industries have also been developed. This study was conducted with the aim of identifying the factors affecting the decision to purchase Egyptian handicrafts among tourists. The size of the research sample was 150 individuals selected from three areas in Cairo (Khan Al-Khalili - Al-Fustat - Al-Khayamiya in Al-Azhar) using the appropriate sampling method. Primary research data was collected through a questionnaire form prepared for this purpose using the personal interview method. The data was analyzed using a five-point Likert scale. The results of the study showed that there is a positive correlation between the level of satisfaction and the quality, price, promotional activities and motivation for handicraft products. The study recommended the need to focus on these factors to stimulate the movement of handicraft sales among tourists.
Keywords
marketing; customer satisfaction; handcrafts
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