The Need for TV Producers to Advocate for Women's Rights: A Quantitative Study on the Perspective of Egyptian Youth on Gender Bias in Radwa ElSherbini and Yasmine Ezz's TV Shows | ||||
| Journal of Media and Interdisciplinary Studies | ||||
| Articles in Press, Accepted Manuscript, Available Online from 27 March 2024 | ||||
| Document Type: Original Articles | ||||
| DOI: 10.21608/jmis.2023.249770.1014 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Eman Mosharafa   1; Maha ElTarabishi 2
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| 1Department of Broadcasting, Faculty of Mass Communication, Cairo, Egypt. | ||||
| 2MSA University | ||||
| Abstract | ||||
| This research examines the enduring imbalance and stereotypical depiction of gender roles in Egyptian television with a specific focus on Radwa El Sherbini and Yasmine Ezz's shows. Rooted in Albert Bandura's Social Learning Theory, the research explores how media shapes behaviors and values, particularly among 210 Egyptian youth. Surveying their perceptions of Radwa ElSherbini and Yasmine Ezz, it reveals that, despite lacking feminist discourse, El-Sherbini is perceived as a supporter of women's rights, whereas Ezz's show is widely criticized as discriminatory. Additionally, respondents express a positive reception towards open discussions on gender diversity in Western media, indicating not only a receptiveness to unconventional perspectives on gender but also to openness to foreign concepts and cultural differences. They actively encourage Egyptian program producers and writers to advocate for women's rights, emphasizing the importance of adopting a human rights-based. This intersectional approach recognizes the interconnected nature of social justice and endorses a broader commitment to human rights advocacy. | ||||
| Keywords | ||||
| Gender stereotypes; Gender Diversity; Egyptian Media | ||||
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