Marketing and Managerial Recommendations for University-Based Professional Development Programs (Analytical Research Study) | ||||
| المجلة العلمية للإقتصاد و التجارة | ||||
| Volume 54, Issue 1, April 2024, Page 83-116 PDF (495.47 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jsec.2024.348940 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Dina Ashraf Mohamed El-Shihy1; Lamia Mohamed Ragaie Marmouche2 | ||||
| 1School of Business and Finance, NGU | ||||
| 2, School of Business and Finance, NGU | ||||
| Abstract | ||||
| This paper aims to explore the marketing and managerial implications of university- based Professional Development Programs (PDPs), in the light of the current market opportunities and trends, value-added to providers and participants, the diverse providers’ methodologies in launching these programs, and the challenges faced by providers. This exploratory study adopted a qualitative research method approach, where semi-structured in-depth interviews were held with university executives and decision makers of two private universities in Egypt in their early PDP stages. The findings of the study provide several recommendations that may aid providers in the formulation of efficient PDPs that provide value for both providers and participants. | ||||
| Keywords | ||||
| Professional; Development; Programs; Universities; Marketing; Managerial; Recommendations | ||||
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