Evaluating the Strategic Performance in Tourism and Hospitality Establishments in Egypt "Applied on Alexandria City" | ||||
| International Journal of Heritage, Tourism and Hospitality | ||||
| Article 2, Volume 13, Issue 1, March 2019, Page 13-34 PDF (718.8 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijhth.2019.35102 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Mohamed Zohry; Ahmed Hammad | ||||
| Abstract | ||||
| Strategic performance evaluation has become an important way for ensuring the proper function of work in different establishments and organisations. It plays an important role in assessing the financial, operational and competitive performances of the establishment's work environment. Because of the importance of the tourism sector in Egypt and the vital role it plays in the Egyptian economy and the entire development process, this study aims at identifying the extent of evaluating the strategic performance in tourism and hospitality establishments in Egypt. The study depended on primary data through addressing (11) questionnaire forms to managers of four and five-star hotels in Alexandria, as well as (42) questionnaire forms to managers of travel agencies "category A' in Alexandria; distributed from October to December, 2018 in order to evaluate the strategic performance and identify how it is implemented in these important establishments. The study also depended on secondary data represented in Arabic and English books, periodicals, theses, dissertations and reports that are related to the subject of study. The findings of the study have revealed that there is no optimum implementation of the strategic performance evaluation in tourism and hospitality establishments in Egypt. The study recommends establishing an administrative department for delivering reports to the general manager regarding strategic planning, monitoring and evaluation as well as adopting regular internal and external evaluations for ensuring the level of strategic performance. | ||||
| Keywords | ||||
| Strategy; strategic performance evaluation; KPIs; tourism and hospitality establishments | ||||
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